Katie Dressler

Katie Dressler is a content strategist with more than 10 years of experience across the spectrum of marketing services, including public relations, social media, copywriting, advertising and editorial.

How to Create an Environmentally Friendly Gym

COVID-19 won't be around forever. One day, hopefully soon, your doors are going to re-open. When they do, why not open to them to a more eco-friendly facility? In addition to being good for the planet, implementing environmentally friendly practices at your gym, health club or fitness center can boost your bottom line by reducing energy bills and by attracting new eco-conscious members.

How to Start a Referral Program at Your Gym

Even though it sort of feels like it sometimes, COVID-19 won't be around forever. Your doors...

Social Media Marketing Tips for Yoga Studios

Although many may consider it daunting, social media marketing is one of the most important...

Tips for Building a Gym Employees Handbook

In today’s business climate, a comprehensive employee handbook is essential for smooth business...

Tips for Your Gym's Online Marketing Strategy

In the highly competitive fitness industry, both a strong marketing strategy and marketing plan...

Martial Arts Trends to Know in 2020

According to IBIS World, the martial arts industry has grown at an annualized rate of 3.7% over...