Prep your marketing strategy: a business guide for hashtag holidays

Nov 08, 2017


There’s a holiday for everything these days, whether there needs to be or not. Today is National Cappuccino Day. Tomorrow is National Scrapple Day. Who even comes up with these?

How email marketing can help improve client retention

Oct 26, 2017


When it comes to email, many teams only ever consider its impact on lead generation and driving new business. However, while attracting prospective clients is a great use for email, it’s also important to take advantage of the channel to positively impact your current client base.

6 scary good ideas to dress up your business for Halloween

Oct 12, 2017


In 2016 Americans spent
8.4 billion dollars on Halloween shopping. It was the most ever spent, and that number will be even higher this year. That’s really good news for costume stores and candy distributors, but it can also be good news for your small business. Infuse some spooky fun into your operations to create an unforgettable Halloween experience for your clients.

4 reasons clients leave your business (and how to prevent it)

Oct 05, 2017

Churn–when clients leave your business–is an inevitable part of any class-based business. Sometimes there’s nothing you can do, like when a client moves away. But often there are actions you can take to bring back a client who’s about to churn, or ideally to prevent them from wanting to in the first place.

8 free online tools to help you run your small business

Sep 28, 2017

I certainly don’t need to tell you how busy the life of a business owner is. You’re constantly thinking about all aspects of your business and how you can improve them–without breaking the bank. Luckily, help is out there. There are tons of free web tools available to help manage all types of business functions. If you find ones that fit well with your business you can save yourself a lot of time and money.  

The importance of a good beginners class at your business

Sep 19, 2017


A successful class-based business offers a variety of classes that cater to a range of skill levels. Each class is important and should be carefully considered, because each level of class serves a particular purpose.

Why you should always follow up on client feedback

Sep 14, 2017


We’ve written a lot about the importance of client feedback for identifying ways to
improve your business processes and uncover competitive advantage. But this post isn’t about you. It’s about your clients and how they feel voicing their opinions about your business.