There’s a holiday for everything these days, whether there needs to be or not. Today is National Cappuccino Day. Tomorrow is National Scrapple Day. Who even comes up with these?
When it comes to email, many teams only ever consider its impact on lead generation and driving new business. However, while attracting prospective clients is a great use for email, it’s also important to take advantage of the channel to positively impact your current client base.
In 2016 Americans spent 8.4 billion dollars on Halloween shopping. It was the most ever spent, and that number will be even higher this year. That’s really good news for costume stores and candy distributors, but it can also be good news for your small business. Infuse some spooky fun into your operations to create an unforgettable Halloween experience for your clients.
Churn–when clients leave your business–is an inevitable part of any class-based business. Sometimes there’s nothing you can do, like when a client moves away. But often there are actions you can take to bring back a client who’s about to churn, or ideally to prevent them from wanting to in the first place.
I certainly don’t need to tell you how busy the life of a business owner is. You’re constantly thinking about all aspects of your business and how you can improve them–without breaking the bank. Luckily, help is out there. There are tons of free web tools available to help manage all types of business functions. If you find ones that fit well with your business you can save yourself a lot of time and money.
A successful class-based business offers a variety of classes that cater to a range of skill levels. Each class is important and should be carefully considered, because each level of class serves a particular purpose.
We’ve written a lot about the importance of client feedback for identifying ways to improve your business processes and uncover competitive advantage. But this post isn’t about you. It’s about your clients and how they feel voicing their opinions about your business.