The importance of a good beginners class at your business

Sep 19, 2017


A successful class-based business offers a variety of classes that cater to a range of skill levels. Each class is important and should be carefully considered, because each level of class serves a particular purpose.

Why you should always follow up on client feedback

Sep 14, 2017


We’ve written a lot about the importance of client feedback for identifying ways to
improve your business processes and uncover competitive advantage. But this post isn’t about you. It’s about your clients and how they feel voicing their opinions about your business.

Winter is coming: 4 things your business should be preparing for now

Sep 12, 2017

Yikes, is it just me, or did summer fly by exceptionally quickly this year? It’s hard to believe that school is already back in, the days are getting shorter and shorter, and the winter holidays are right around the corner.

Use journey maps to improve the client experience at your business

Aug 31, 2017


As a business owner, you’re already well aware that some business processes are a monumental pain the butt for you. But do you know how your clients feel about them?

Make smarter business decisions with client personas

Aug 29, 2017


One key to business success is a deep understanding of who your clients are. Knowing your clients’ needs, wants, and frustrations helps you shape your business to best serve them and increase revenue. Understanding your current clients also helps you attract new ones.

Improve communication with clients to increase retention

Aug 24, 2017

Communicating with clients is easier today than it ever has been before. And it’s only going to get easier as technology evolves. So you’ve got to ask yourself–how much and what kind of communication with clients is appropriate?

Get to know your software: Demos, trials and the onboarding process

Aug 17, 2017


For the past couple of weeks I’ve been talking about the software buying process: how to research software, how to prepare for demos, and how to take advantage of the onboarding process once you’ve made a decision.