Sure, it’s the most wonderful time of the year, but the holiday season also brings with it an enormous amount of stress. Especially when you run a business. Between holiday parties and gift shopping and family get-togethers, it’s hard to find time to give your business the focus it really needs. But you find a way. You always do.
Running a business means you’re always thinking ahead. That means that the New Year is probably on your mind right about now. For class-based business (especially gyms!) January is one of the busiest months of the year. Resolutions and gift cards bring new prospects in the door, and strategy can keep them coming back.
There’s a holiday for everything these days, whether there needs to be or not. Today is National Cappuccino Day. Tomorrow is National Scrapple Day. Who even comes up with these?
When it comes to email, many teams only ever consider its impact on lead generation and driving new business. However, while attracting prospective clients is a great use for email, it’s also important to take advantage of the channel to positively impact your current client base.
In 2016 Americans spent 8.4 billion dollars on Halloween shopping. It was the most ever spent, and that number will be even higher this year. That’s really good news for costume stores and candy distributors, but it can also be good news for your small business. Infuse some spooky fun into your operations to create an unforgettable Halloween experience for your clients.
Churn–when clients leave your business–is an inevitable part of any class-based business. Sometimes there’s nothing you can do, like when a client moves away. But often there are actions you can take to bring back a client who’s about to churn, or ideally to prevent them from wanting to in the first place.
I certainly don’t need to tell you how busy the life of a business owner is. You’re constantly thinking about all aspects of your business and how you can improve them–without breaking the bank. Luckily, help is out there. There are tons of free web tools available to help manage all types of business functions. If you find ones that fit well with your business you can save yourself a lot of time and money.