--- title: Increase Client Retention by Tracking Member Changes description: Pike13’s Premium Reporting Powered by Looker uncovers trends and patterns to give you a clearer picture of your clients’ membership activity. image: https://learn.pike13.com/hubfs/Images/Pike13%20Product%20Images/Premium%20Reporting%20Powered%20by%20Looker/looker-member-changes-navigation.png --- 1 min read # Increase Client Retention by Tracking Member Changes [![Picture of Rui Zhang](https://learn.pike13.com/hubfs/Images/Pike13%20Employee%20Headshots/rui-zhang.png) Rui Zhang ](https://learn.pike13.com/blog/author/rui-zhang) : Updated on December 13, 2019 [Product Updates](https://learn.pike13.com/blog/topic/product-updates) [Pike13 Pro Tips](https://learn.pike13.com/blog/topic/pike13-pro-tips) [Client Retention](https://learn.pike13.com/blog/topic/client-retention) ![Increase Client Retention by Tracking Member Changes](https://learn.pike13.com/hubfs/Images/Pike13%20Product%20Images/Premium%20Reporting%20Powered%20by%20Looker/looker-member-changes-navigation.png) Client retention rate is one of the best measures of business health. Loyal clients mean fewer dollars spent on marketing efforts, increased personal referrals that bring in new clients, and a more predictable and stable income. ## **Measuring Retention Rates** Let’s say you run a promotion and gain 10 new clients. One month later, 8 of those clients are still members. Congratulations on your 80% retention rate! But, two months after that only two of those clients are still active. Now your retention rate is only at 20%. To really get a sense of client retention, you have to consider *long-term* trends and patterns. ## **Premium Reporting Powered by Looker** Pike13’s Premium Reporting, powered by Looker, helps you uncover those trends and patterns. You can gain a clearer picture of your clients’ membership activity and identify clients at risk of churn by tracking member changes and running comparisons over time.    ![looker-member-comparison-dashboard](https://learn.pike13.com/hs-fs/hubfs/Images/Pike13%20Product%20Images/Premium%20Reporting%20Powered%20by%20Looker/looker-member-comparison-dashboard.png?width=1793&name=looker-member-comparison-dashboard.png) Track changes in membership to help you gain a clearer picture of your clients’ member activity and identify clients at risk of churn. Dashboards allow you to easily see: - New members - Returning members - Churned members Clicking down into the numbers on the dashboards takes you to client details. ![looker-member-changes-details](https://learn.pike13.com/hs-fs/hubfs/Images/Pike13%20Product%20Images/Premium%20Reporting%20Powered%20by%20Looker/looker-member-changes-details.png?width=1238&name=looker-member-changes-details.png) Most importantly, you’re able to compare retention month-over-month, year-over-year, or within a timeframe that you specify. These comparisons can help you uncover patterns in client behavior and retention.  ![looker-member-changes-filters-highlighted](https://learn.pike13.com/hs-fs/hubfs/Images/Pike13%20Product%20Images/Premium%20Reporting%20Powered%20by%20Looker/looker-member-changes-filters-highlighted.png?width=1819&name=looker-member-changes-filters-highlighted.png) ## **The Answers are in the Data** By upgrading to Premium Reporting, you’ll gain access to the Member Comparison Dashboard and the many other Looker-powered reports to help you track the health of your business.  You can upgrade to Premium Reporting by contacting Pike13 at [amteam@pike13.com](mailto:amteam@pike13.com).  [![Upgrade to Pike13's Premium Reporting Powered by Looker](https://no-cache.hubspot.com/cta/default/1821116/d62d74c1-553f-4757-b898-4a2d2e3b8346.png)](https://cta-redirect.hubspot.com/cta/redirect/1821116/d62d74c1-553f-4757-b898-4a2d2e3b8346) - [Tweet](https://twitter.com/share) ### Explore More **Running a Business is Hard—We Make It Easier.** Find expert tips, advice, inspiration, and success stories below. One click and you might binge-read our best insights! ### Posts by Tag - [Business Advisor (160)](https://learn.pike13.com/blog/topic/business-advisor) - [Marketing Tips (125)](https://learn.pike13.com/blog/topic/marketing-tips) - [Pike13 Pro Tips (82)](https://learn.pike13.com/blog/topic/pike13-pro-tips) - [Growth (71)](https://learn.pike13.com/blog/topic/growth) - [Product Updates (58)](https://learn.pike13.com/blog/topic/product-updates) - [Pike13 News (50)](https://learn.pike13.com/blog/topic/pike13-news) - [Client Retention (43)](https://learn.pike13.com/blog/topic/client-retention) - [Competitive Advantage (36)](https://learn.pike13.com/blog/topic/competitive-advantage) - [Inside Pike13 (36)](https://learn.pike13.com/blog/topic/inside-pike13) - [Productivity (31)](https://learn.pike13.com/blog/topic/productivity) - [Finance (27)](https://learn.pike13.com/blog/topic/finance) - [Staffing (23)](https://learn.pike13.com/blog/topic/staffing) - [Customer Stories (22)](https://learn.pike13.com/blog/topic/customer-stories) - [Fitness (6)](https://learn.pike13.com/blog/topic/fitness) - [Press Release (6)](https://learn.pike13.com/blog/topic/press-release) - [Client Story (2)](https://learn.pike13.com/blog/topic/client-story) - [Music and Dance (2)](https://learn.pike13.com/blog/topic/music-and-dance) - [Events (1)](https://learn.pike13.com/blog/topic/events) - [Financial Stability (1)](https://learn.pike13.com/blog/topic/financial-stability) - [Kids' Activities (1)](https://learn.pike13.com/blog/topic/kids-activities) - [Podcast (1)](https://learn.pike13.com/blog/topic/front-desk-podast) - [Skill Tracking (1)](https://learn.pike13.com/blog/topic/skill-tracking) - [Webinars and Hangouts (1)](https://learn.pike13.com/blog/topic/webinars-and-hangouts) - [sports club management (1)](https://learn.pike13.com/blog/topic/sports-club-management) - [sports club mobile apps (1)](https://learn.pike13.com/blog/topic/sports-club-mobile-apps) - [sports club reporting (1)](https://learn.pike13.com/blog/topic/sports-club-reporting) [See All](https://learn.pike13.com/blog/increase-client-retention-by-tracking-member-changes#) [![The Hidden Revenue Stream: How Gift Cards and Add-Ons Boost Your Bottom Line](https://learn.pike13.com/hubfs/giftcardblog%20banner.png) ](https://learn.pike13.com/blog/the-hidden-revenue-stream-how-gift-cards-and-add-ons-boost-your-bottom-line) #### [The Hidden Revenue Stream: How Gift Cards and Add-Ons Boost Your Bottom Line](https://learn.pike13.com/blog/the-hidden-revenue-stream-how-gift-cards-and-add-ons-boost-your-bottom-line) [The Pike13 Team](https://learn.pike13.com/blog/author/the-pike13-team): Apr 06, 2026 The Overlooked Opportunity Most studio owners spend their energy filling classes and booking appointments. That’s the core revenue, so it makes... [Competitive Advantage](https://learn.pike13.com/blog/topic/competitive-advantage) [Growth](https://learn.pike13.com/blog/topic/growth) [Finance](https://learn.pike13.com/blog/topic/finance) [Financial Stability](https://learn.pike13.com/blog/topic/financial-stability) [Read More](https://learn.pike13.com/blog/the-hidden-revenue-stream-how-gift-cards-and-add-ons-boost-your-bottom-line) [![Why Multi-Factor Authentication is Essential for Account Security](https://learn.pike13.com/hubfs/Assets%20-%20Unorganized/Unorganized%20-%20images/Blog%20-%20Other/data-security.jpg) ](https://learn.pike13.com/blog/why-multi-factor-authentication-is-essential-for-account-security) #### [Why Multi-Factor Authentication is Essential for Account Security](https://learn.pike13.com/blog/why-multi-factor-authentication-is-essential-for-account-security) [Kaina](https://learn.pike13.com/blog/author/kaina): Apr 06, 2026 Protect your business and client data from unauthorized access with multi-factor authentication—a critical security layer that goes beyond passwords... [Read More](https://learn.pike13.com/blog/why-multi-factor-authentication-is-essential-for-account-security) [![Pike13 and Stripe: A Winning Combination](https://learn.pike13.com/hubfs/Blog%20post%20header.png) ](https://learn.pike13.com/blog/pike13-and-stripe-a-winning-combination) #### [Pike13 and Stripe: A Winning Combination](https://learn.pike13.com/blog/pike13-and-stripe-a-winning-combination) ![Picture of Monica B.](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Monica B.](https://learn.pike13.com/blog/author/monica-b): Jul 20, 2023 Whether you run a fitness studio, yoga center, or any other membership-based business, managing registrations, payments, and customer data can be... [Competitive Advantage](https://learn.pike13.com/blog/topic/competitive-advantage) [Growth](https://learn.pike13.com/blog/topic/growth) [Finance](https://learn.pike13.com/blog/topic/finance) [Read More](https://learn.pike13.com/blog/pike13-and-stripe-a-winning-combination) [![Pike13 Widgets Have Improved Look and Functionality](https://learn.pike13.com/hubfs/Images/Pike13%20Product%20Images/Widgets/widgets-schedule-mvaCF-devices-1.png) ](https://learn.pike13.com/blog/pike13-widgets-have-improved-look-and-functionality) #### [Pike13 Widgets Have Improved Look and Functionality](https://learn.pike13.com/blog/pike13-widgets-have-improved-look-and-functionality) ![Picture of Katie Zacharkiw](https://app.hubspot.com/settings/avatar/b801dd245b9f42f681cce05b96c47e3d) [Katie Zacharkiw](https://learn.pike13.com/blog/author/katie-zacharkiw) : May 08, 2020 We’ve got big news about Pike13 Widgets! A new update has significantly improved overall functionality, compatibility and usability. Widgets will now... [Product Updates](https://learn.pike13.com/blog/topic/product-updates) [Pike13 Pro Tips](https://learn.pike13.com/blog/topic/pike13-pro-tips) [Read More](https://learn.pike13.com/blog/pike13-widgets-have-improved-look-and-functionality) [![Launch a Subscription-Based, On-Demand Video Channel for Your Brand with Intelivideo](https://learn.pike13.com/hubfs/Partners%20and%20Integrations/Intelivideo/intelivideo-web-featured-image.png) ](https://learn.pike13.com/blog/new-partner-intelivideo-offers-a-subscription-based-on-demand-video-channel-for-your-brand) #### [Launch a Subscription-Based, On-Demand Video Channel for Your Brand with Intelivideo](https://learn.pike13.com/blog/new-partner-intelivideo-offers-a-subscription-based-on-demand-video-channel-for-your-brand) ![Picture of Katie Zacharkiw](https://app.hubspot.com/settings/avatar/b801dd245b9f42f681cce05b96c47e3d) [Katie Zacharkiw](https://learn.pike13.com/blog/author/katie-zacharkiw) : Apr 27, 2020 As virtual classes become our new normal, Pike13 is thrilled to team up with Intelivideo. Intelivideo allows you to launch a video channel for your... [Business Advisor](https://learn.pike13.com/blog/topic/business-advisor) [Product Updates](https://learn.pike13.com/blog/topic/product-updates) [Marketing Tips](https://learn.pike13.com/blog/topic/marketing-tips) [Pike13 Pro Tips](https://learn.pike13.com/blog/topic/pike13-pro-tips) [Read More](https://learn.pike13.com/blog/new-partner-intelivideo-offers-a-subscription-based-on-demand-video-channel-for-your-brand) [![How to Go Virtual: Tips from the Pike13 Community](https://learn.pike13.com/hubfs/Images/Industry%20Images/Yoga-Barre-Pilates%20Images/virtual-yoga-workout-2.jpg) ](https://learn.pike13.com/blog/how-to-go-virtual-tips-from-the-pike13-community) #### [How to Go Virtual: Tips from the Pike13 Community](https://learn.pike13.com/blog/how-to-go-virtual-tips-from-the-pike13-community) ![Picture of Katie Zacharkiw](https://app.hubspot.com/settings/avatar/b801dd245b9f42f681cce05b96c47e3d) [Katie Zacharkiw](https://learn.pike13.com/blog/author/katie-zacharkiw) : Apr 17, 2020 COVID-19 has completely changed the way we live. Around the world, businesses that have traditionally relied on in-person client engagement have had... [Business Advisor](https://learn.pike13.com/blog/topic/business-advisor) [Product Updates](https://learn.pike13.com/blog/topic/product-updates) [Pike13 Pro Tips](https://learn.pike13.com/blog/topic/pike13-pro-tips) [Read More](https://learn.pike13.com/blog/how-to-go-virtual-tips-from-the-pike13-community) ![](https://px.ads.linkedin.com/collect/?pid=7046634&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Rui Zhang", "url" : "https://learn.pike13.com/blog/author/rui-zhang" }, "dateModified" : "2019-12-13T21:13:05.190Z", "datePublished" : "2019-11-07T18:00:00.000Z", "headline" : "Increase Client Retention by Tracking Member Changes", "image" : [ "https://learn.pike13.com/hubfs/Images/Pike13%20Product%20Images/Premium%20Reporting%20Powered%20by%20Looker/looker-member-changes-navigation.png" ], "mainEntityOfPage" : { "@id" : "https://learn.pike13.com/blog/increase-client-retention-by-tracking-member-changes", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://learn.pike13.com/hubfs/p13-logo-600px.png" }, "name" : "Pike, Inc." } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.pike13.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Seattle", "addressRegion" : "WA", "postalCode" : "98122", "streetAddress" : "1221 East Pike Suite 200" }, "email" : "sales@pike13.com", "foundingDate" : "2011", "logo" : "https://www.pike13.com/hs-fs/hubfs/Assets%20-%20Unorganized/Organizing%20-%20In%20Use/Pike13%20Logo%20PNG.png?width=3000&height=790&name=Pike13%20Logo%20PNG.png", "name" : "Pike13", "parentOrganization" : { "@type" : "Organization", "name" : "Jonas Software" }, "sameAs" : [ "https://www.facebook.com/gopike13", "https://twitter.com/gopike13", "https://www.linkedin.com/company/gopike13", "https://www.instagram.com/gopike13/" ], "telephone" : "(855) 417-7120", "url" : "https://www.pike13.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.pike13.com/#software", "@type" : "SoftwareApplication", "applicationCategory" : "BusinessApplication", "applicationSubCategory" : "Scheduling Software, Franchise Management Software, Skill Tracking Software", "areaServed" : [ { "@type" : "Country", "name" : "United States" }, { "@type" : "Country", "name" : "Canada" }, { "@type" : "Country", "name" : "United Kingdom" }, { "@type" : "Country", "name" : "Australia" }, { "@type" : "Country", "name" : "Germany" }, { "@type" : "Country", "name" : "Spain" }, { "@type" : "Country", "name" : "Portugal" }, { "@type" : "Country", "name" : "Brazil" }, { "@type" : "Country", "name" : "Mexico" }, { "@type" : "Place", "name" : "European Economic Area" }, { "@type" : "Place", "name" : "South America" }, { "@type" : "Country", "name" : "South Africa" } ], "audience" : { "@type" : "Audience", "audienceType" : "Fitness studios, music schools, swim schools, martial arts academies, youth coding programs, strength training gyms, franchise networks, multi-location activity-based businesses" }, "description" : "Pike13 is scheduling, enrollment, payment, and skill tracking software for activity-based businesses — from single-location studios to multi-location franchise networks. Serving fitness studios, music schools, swim schools, martial arts academies, youth coding programs, and strength training gyms.", "featureList" : [ "Scheduling and enrollment for classes, courses, and appointments", "Pre-paid and recurring plans", "Passes and punch cards", "Attendance tracking", "Automated reminder notifications", "Automated waitlist management", "Coupons", "Merchant processing", "Gift cards", "Automated billing and collections", "Child and dependent account linking", "Client communication", "Client app (iOS and Android)", "Staff app (iOS and Android)", "Client kiosk app", "Branded client website", "Basic reporting on clients, staff, and financials", "Insights Dashboard", "Payroll management and staff time tracking (Advanced+)", "Retail (Advanced+)", "Email marketing (Advanced+)", "SMS reminders and messaging (Advanced+)", "Facebook Pixel (Advanced+)", "Zapier integration (Advanced+)", "Digital waivers and custom terms and conditions (Advanced+)", "Embeddable website widgets (Advanced+)", "Room bookings (Advanced+)", "Google Analytics integration (Advanced+)", "Custom reporting powered by Looker (Advanced+)", "Multi-location oversight with reporting (Advanced+)", "Contactless check-in: kiosk, app, and QR codes (Advanced+)", "API access and custom integrations (Premium only)", "Member progress tracking and skill assessments (Premium only)", "Branded client app for iOS and Android (Premium option)", "Custom reports (Premium only)" ], "name" : "Pike13", "offers" : [ { "@type" : "Offer", "description" : "For solo operators and small studios. Includes scheduling and enrollment for classes, courses, and appointments; pre-paid and recurring plans; passes and punch cards; attendance tracking; automated reminders and waitlist management; coupons; merchant processing; gift cards; automated billing; family and dependent accounts; client communication; client app, staff app, kiosk app; branded client website; basic reporting; Insights Dashboard. Unlimited staff seats and client profiles. 12-month contract.", "name" : "Essential", "price" : "139.00", "priceCurrency" : "USD", "priceSpecification" : { "@type" : "PriceSpecification", "billingDuration" : "P1M" } }, { "@type" : "Offer", "description" : "For growing and multi-location businesses. Everything in Essential plus: multi-location oversight with reporting; payroll management and staff time tracking; digital waivers; custom reporting powered by Looker; email marketing; Facebook Pixel and Google Analytics; room bookings; contactless check-in (kiosk, app, QR codes); SMS reminders and messaging; Zapier integration; embeddable website widgets; retail. 12-month contract.", "name" : "Advanced", "price" : "195.00", "priceCurrency" : "USD", "priceSpecification" : { "@type" : "PriceSpecification", "billingDuration" : "P1M" } }, { "@type" : "Offer", "description" : "For franchises and enterprise-level customization. Everything in Advanced plus: API access and custom integrations for enterprise workflows; member progress tracking and skill assessments; branded client app for iOS and Android (available option); custom reports. 12-month contract.", "name" : "Premium", "price" : "249.00", "priceCurrency" : "USD", "priceSpecification" : { "@type" : "PriceSpecification", "billingDuration" : "P1M" } } ], "operatingSystem" : "Web, iOS, Android", "publisher" : { "@id" : "https://www.pike13.com/#organization" }, "url" : "https://www.pike13.com/" } ```