The Hidden Revenue Stream: How Gift Cards and Add-Ons Boost Your Bottom Line
The Overlooked Opportunity Most studio owners spend their energy filling classes and booking appointments. That’s the core revenue, so it makes...

Did you ever wonder who is behind the brains, brawn (and beauty) of an organization? Each month, we'll introduce you to one of our Pike13 crew. We want to share a little bit about ourselves and the flair that each of us brings to the team. Sit back and enjoy the show.
Name? Dawn Marie Ross
Where do you live? Denver, CO
Where’s your hometown? Quartz Hill, CA
What’s your favorite app (other than Pike13)? Pandora/Pinterest=TIE
How did you come to work at Pike13? I worked previously for a competitor of Pike13 with another current Pike13 employee. We worked a lot together and after she started working for Pike13 she referred me!
What do you do for Pike13? A lot! My position has evolved, but to make it simple... I build relationships between Pike13 and those people who are interested in learning more. My title: Account Manager, but I like to call myself Relationship Builder!
If you weren't working at Pike13, what would you do? I would own my own gym and do what I LOVE most and that’s educate people on health and wellness that is best for them. And let’s not forget I would go back to riding horses more often.
What was the first thing you bought with your own money? My first horse
Tell us something we don’t know I worked at Burger King at 15, and by 16 I was moved to the drive thru which I loved! “Welcome to Burger King, would you like to try a combo meal?”
Are you a morning person or a night person? Morning
What was the last gift you gave someone and who was it for? A Paleo cookbook to my best friend
What is your favorite candy? Hot Tamales
What superhero would you be and why? Catwoman because she gets to wear a cute black outfit
How do you make a tuna sandwich? I prefer Tuna wraps so going to tell you how I make that. I open the can and squeeze out all the juice. Then I put in some chopped veggies, then add some balsamic and pepper, throw that on a piece of lettuce, and wrap ’er up.
If we were to meet you at a dinner party, what question should we not ask you? (why??) Don’t ask me my heritage! I have German and Swedish in me, but I don’t know the percentage! I also have some Spanish and a few other things... MUTT!
What’s your favorite indoor/outdoor activity? Riding horses
Coolest thing you've ever been for Halloween? A bottle of vodka
If you won $1 million but could only donate it to a charity, which charity would you give it to and why? A women’s shelter of some kind, local. Because this hits close to home and I have always wanted to help those charities in some capacity.
Favorite item of clothing? Lulu lemon pants
Pets? Derby, my lab.
If we came to your house for dinner, what would you prepare for us? Bacon-wrapped meatloaf, oven-roasted Brussels sprouts, and a sweet-potato mash
What did you want to be when you were little? Veterinarian
What is your favorite drink? Whiskey and ginger ale
If you could go anywhere in the world on vacation, where would you go? Fiji
If you were a box of cereal, what would you be and why? I don’t like cereal. Can I be eggs, bacon, mushrooms, and gluten-free maple spice muffin?
What's your favorite sports team? San Francisco 49ERS
Describe your closet. Mostly, organized. Today, a mess!
How do you take your coffee? Coffee with heavy whipping cream
When you retire, would you choose the beach, mountains or somewhere else? Mountains
It is your last meal and you can order anything you want, what do you eat (appetizer, main course, dessert)? Dessert! Chocolate peanut butter brownie warm, with ice cream melted on top and chocolate syrup!
Her two favorites: fiancé Nick and pup Derby

Rockin' the lululemon in a CrossFit competition in Denver
Dawn and the BFFs
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