The Hidden Revenue Stream: How Gift Cards and Add-Ons Boost Your Bottom Line
The Overlooked Opportunity Most studio owners spend their energy filling classes and booking appointments. That’s the core revenue, so it makes...
1 min read
Katie Zacharkiw
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Updated on July 2, 2019
CrossFit isn’t known for easy workouts. Athletes are pushed to their physical limits every day, and the challenge is even greater on the path to the annual CrossFit Games.
The first two weeks of the 2017 CrossFit Open have been brutal for the athletes, and Pike13 employees have risen to the challenge. In week one alone, Jake, Dawn and Jesse completed a combined 450 dumbbell snatches and 225 burpee box jumpovers.
“17.1 was one of the hardest workouts I’ve ever had to do mentally,” says sales rep Jake Buchholz. “Two days prior to the open announcement I was smack dab in the middle of a terrible cold/flu combo. Nothing but Theraflu, couch naps, snotty Kleenex, and the occasional chicken noodle soup. This was the first piece of exercise I had the pleasure to come back to…yay. I tried to just pretend like I wasn’t sick and visualized myself doing the workout as much as I could.”
Despite his illness, Jake completed Workout 17.1 with an impressive score of 16:17rx.
The second week wasn’t any easier than the first. For Workout 17.2 athletes pushed through as many rounds of walking lunges, toes-to-bars, power cleans and bar muscle ups as they could in 12 minutes.
Dawn Hager, Pike13 Senior Onboarding Specialist and owner of Norco CrossFit in Colorado, hasn’t let her pregnancy slow her down. Using workout modifications from BirthFit, Dawn has powered through both workouts, and even completed 17.1 twice.

With the Open nearly half over, spirits are high among the Pike13 competitors. “The workouts are really hard, as expected,” says Jesse Goodnoe, Pike13 engineer and a first time competitor in the Open, “but it’s also been more fun than I expected.”
Now the athletes are looking ahead to the challenge that 17.3 will bring this weekend.
The CrossFit Open is the first qualifying round of the 2017 CrossFit Games and will run through March 27. Athletes compete in five workouts over five weeks, hoping to qualify for Regionals.
Recaps:
Announcement
Weeks 1 & 2
Week 3
Week 4
Week 5
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