--- title: Optimize Facebook Ad Campaigns by Installing a Facebook Pixel on Your Pike13 Site description: Pike13 integrates with the Facebook Pixel. Set up a Pixel on your Pike13 site to begin tracking conversions and optimizing your ad campaigns on Facebook.  image: https://learn.pike13.com/hubfs/Partners%20and%20Integrations/Facebook/Facebook%20Pixel/facebook-pixel-web-banner.png --- 2 min read # Optimize Facebook Ad Campaigns by Installing a Facebook Pixel on Your Pike13 Site [![Picture of Katie Zacharkiw](https://app.hubspot.com/settings/avatar/b801dd245b9f42f681cce05b96c47e3d) Katie Zacharkiw ](https://learn.pike13.com/blog/author/katie-zacharkiw) : Updated on July 1, 2020 ![Optimize Facebook Ad Campaigns by Installing a Facebook Pixel on Your Pike13 Site](https://learn.pike13.com/hubfs/Partners%20and%20Integrations/Facebook/Facebook%20Pixel/facebook-pixel-web-banner.png) Of all the people on the internet, it’s estimated that [83% of women and 75% of men](https://www.omnicoreagency.com/facebook-statistics/) use Facebook. So it’s no surprise that many business owners choose to advertise on the Facebook platform. The Facebook Pixel is a data tool that enables you to fine-tune the audience for your ad campaigns and improve your overall ROI on Facebook Ads.  Pike13 is pleased to announce a new integration with the Facebook Pixel. You can now easily set up the Pixel on your Pike13 site to begin tracking conversions and optimizing your ad campaigns on Facebook.  ![widgets-facebook-pixel](https://learn.pike13.com/hs-fs/hubfs/Partners%20and%20Integrations/Facebook/Facebook%20Pixel/widgets-facebook-pixel.png?width=563&name=widgets-facebook-pixel.png) You’ll find the Facebook Pixel listed in the Widgets section of Apps and Add-Ons in Pike13. ## **What is the Facebook Pixel?** The Facebook Pixel is code that you place on your website. It collects data that helps you: - Track conversions from Facebook ads - Optimize ads - Build targeted audiences for future ads - Remarket to people who have already taken some kind of action on your website With this data, you can build targeted audiences for ad campaigns and track the conversion value of your ads. As the Pixel gathers more data, you can continue to optimize your marketing campaigns by hyper-targeting ads to those most likely to be interested in your services.  ## **How does it work?** When you install the Pixel you’ll set up different conversion events to track back to Facebook so that the Pixel gains more detailed data about actions that users take on your site. Conversion events reflect the top actions you want users to take on your website. For Pike13 customers these frequently include: - Lead - a user creates a new client profile - Purchase - a client makes a new purchase - Schedule - a client books an appointment or enrolls in a class or course Different conversion events are used to find the most qualified users and build a ‘profile’ of the type of person who uses your services. Facebook then uses their own client data to match that profile with other users on their site and deliver your ads to them. [Learn more about how the Facebook Pixel works >> ](https://www.facebook.com/business/learn/facebook-ads-pixel) ## **Facebook Pixel and Pike13** The Facebook Pixel integration is included with Pike13 Pro plans. If you’re on a Business plan, please [talk to your account manager](mailto:amteam@pike13.com) about enabling this feature on your site as an add-on.   If you’re on a Pro plan, all you need to do is create your Pixel on Facebook and then install it on your Pike13 site. Visit the Pike13 Help Center for a detailed walkthrough of how to set things up both on Facebook and in Pike13.  ### [**How to set up Facebook Pixel on your Pike13 site >>**](https://help.pike13.com/hc/en-us/articles/360043399851-Facebook-Pixel)  If you have any questions, don’t hesitate to reach out to [help@pike13.com](mailto:help@pike13.com). [![Visit the Pike13 Help Center](https://no-cache.hubspot.com/cta/default/1821116/89a4a651-c585-4f28-9e4d-8dde49534955.png)](https://cta-redirect.hubspot.com/cta/redirect/1821116/89a4a651-c585-4f28-9e4d-8dde49534955) - [Tweet](https://twitter.com/share) ### Explore More **Running a Business is Hard—We Make It Easier.** Find expert tips, advice, inspiration, and success stories below. 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