Increase Class Attendance with Fitness Software

Not seeing the class turnout that you'd hoped for? It's not uncommon for fitness studios to experience a rough day for class attendance. But a rough day shouldn't turn into a rough week or a rough month. It is important that fitness studio owners use every available resource to avoid low class attendance. One such resource is your fitness software platform.

There are dozens of fitness software platforms that vary significantly in functionality and reporting capability. The trick is finding the right one for your business. Pike13 allows customers to use data to drive decision making as well as provides fitness studios with an app that eases communication internally and with clients.

Use Data to Drive Decision-Making

Perhaps the time of day is the culprit, or maybe the day of the week. Certain instructors will often have a higher turnout than others. Whatever the cause, you will need to be able to diagnose why class attendance is low and implement a change that fixes it. Fitness studios can use client management software like Pike13 to retrieve reporting insights that inform business decisions. Take advantage of these insights to truly test what class types, which teachers, which rooms, and what times of day are the most popular. Understanding what changes are increasing (or decreasing) your class attendance helps you make better business decisions overall. Intuition is valuable, but nothing beats data analysis when it comes to increasing revenue.

Having an awareness of what's going on in your gym, (where the leaky shower heads are, which equipment is showing signs of wear-and-tear, etc.) is important for keeping on top of any potential trouble-spots at your gym. However, the feedback and complaints from your members should be the true red flags. Those are the problems you should address first.

Keep Everyone In the Know

Fitness studio information needs to be accessible to your trainers and support staff. With software like Pike13, scheduling changes, promotional offers, and class-specific guidelines can be sent to your staff via push notifications and mobile app messaging. The same mobile app communication tools can be used to keep your members up-to-date with the latest developments at your gym, including class timetables and scheduling changes, special offers, new facilities or classes available, and as a social channel to increase engagement and help foster a sense of community. 

With a mobile app, reporting and communication tools, fitness software has a significant role to play in increasing class attendance.