3 Fitness Trends Driving Business Growth

Growing a business within the fitness industry sector is heavily dependent on a solid product, optimal client experience, and streamlined administration. Whether you run a prime yoga studio, CrossFit box, or a fitness center franchise, it is important to be aware of 3 fitness trends driving business growth this year.

The Rise of Social Booking

Fitness businesses are seeing a rise in the number of people booking appointments through social media. “Social Booking” is a unique way that Pike13 customers are sharing classes and gaining clients, and last minute promotions to fill every class and keep clients coming back for more. In most cases, your customers can book and pay for the class directly through the social media platform.

Pike13's Book Now feature through Facebook (only available to Pike13 customers) is as simple as adding the button to your Facebook profile. No hassle, just a great social booking experience. 

The Shift to an Engagement Business Model

There is an increase in fitness businesses adopting an engagement business model. This model focuses on high-value members and keeping those members engaged. To be successful in this model, there is a strong need to understand those high-value members' needs and wants. Successful client engagement is achieved through a deep understanding of the buyer persona based on online activity, purchase history and catering to specific requests.

With the right membership management software behind them (like Pike13!), these studio owners have the insights they need to charge more for their services, as well as attract and retain more valuable clients. Most can charge more for their services because they can offer a better experience to their customers. Better service means higher value.

Catering to the Millennial

Insights from a survey conducted by Nielsen found that 81% of Millennials exercise or would like to, compared to only 61% of Boomers. To cater to the millennial, many fitness professionals are choosing to be forward-thinkers in their utilization of technology. Millennials use fitness apps more than other age groups, with women using them twice as much as men. 46% want as much quantifiable data about their health as possible, and 54% are likely to buy a body-analyzing device.

“For Millennials, wellness is a daily, active pursuit. They’re exercising more, eating smarter, and smoking less than previous generations… And this is one space where they’re willing to spend money on compelling brands.” – Goldman Sachs –