--- title: How to Sell a Gym Membership to New Clients description: Tips for selling gym memberships to new members. Potential members want to get a feel for you, your gym and your staff members before they sign up. image: https://learn.pike13.com/hubfs/Images/Industry%20Images/Fitness%20Images/fitness%20club%20front%20desk.jpg --- 2 min read # How to Sell a Gym Membership to New Clients [![Picture of Emily Duty](https://learn.pike13.com/hubfs/Images/Blog%20-%20Other/Author%20Headshots/emily-duty.png) Emily Duty ](https://learn.pike13.com/blog/author/emily-duty) : January 14, 2020 [Business Advisor](https://learn.pike13.com/blog/topic/business-advisor) [Growth](https://learn.pike13.com/blog/topic/growth) ![How to Sell a Gym Membership to New Clients](https://learn.pike13.com/hubfs/Images/Industry%20Images/Fitness%20Images/fitness%20club%20front%20desk.jpg) Gym owners are forever thinking about ways to increase their membership base. Tactics like creating referral programs and getting on social media are great ways to get your gym’s name out there and attract people to your place. But what happens once they’re there?  No one blindly signs a gym contract. Potential members want to get a feel for you, your facility and your staff members before they give you their money. Which means you have to be ready to tell them what sets you apart from all the other health clubs on their list.  In this post you will find tips for creating a sales pitch that does its job without feeling rehearsed or impersonal. ## **Prepare Your Front Desk for Meet and Greets** First impressions are everything, so make sure the first impression your gym is giving off is a great one. Because whether it’s over the phone or in person, if you come off pushy or as if you care only about making the sale, your potential client won’t respond well. It’s important to make sure that your membership pitch is framed around the benefits to the client, not your business. ![Your gym's front desk is your first impression on members](https://learn.pike13.com/hs-fs/hubfs/Images/Industry%20Images/Fitness%20Images/fitness%20club%20front%20desk.jpg?width=735&name=fitness%20club%20front%20desk.jpg) Train your front desk staff in customer service best practices and ensure that they can comfortably answer client questions about classes and administration. They are usually the first point of contact for your business, so that first impression largely falls on them.  ## **Really Listen to Your Prospects** Don’t assume everybody who walks in the door has the same fitness goals. Ask them what makes them want to get a gym membership, and if they've had one before. Ask them about their past experiences with fitness classes and what they need to feel supported in their goals. If you’re really listening, your client will see that they support they are looking for can be found at your gym. And *that’s* what makes them sign the contract. ## **Offer Tours of Your Facility** Most people understand that when they join a gym they are joining a larger fitness community. And it will be important to them to feel like they are a part of it. Offer tours of your facility to potential members to help them get a feel for your space. It’s even better if a class is going on at the time, so they can really see what they’d be getting themselves into. It will be easier for the client to sign a membership contact if they can picture what the experience is like.  ![Give new clients a tour of your facility](https://learn.pike13.com/hs-fs/hubfs/Images/Industry%20Images/Fitness%20Images/fitness-studioA.jpg?width=1036&name=fitness-studioA.jpg) ## **Consider Offering Trial Memberships ** Joining a gym is a big financial commitment for some people, which is why it’s so important for them to get a feel for your space before they hand over a credit card. If you’re able to do so, offer a trial membership that allows potential members to try out a few classes without committing to a year of payments. That flexibility may be why a client chooses your gym over another, and may earn you a long-term loyal client.  ## **Offer Perks for Joining ** Offering a perk (like a free t-shirt or a set number of free classes) for buying a membership mostly likely isn’t going to be what causes someone to sign the contract. But it’s a great way to say thank you. Once a new member signs up, show them that you appreciate their business. In addition to offering a reward for signing up, you can show your new member they care by working with them to create goals and then supporting them along the way. What other tips do you have for gym owners trying to sell memberships? Let us know in the comments! [![New call-to-action](https://no-cache.hubspot.com/cta/default/1821116/3420f838-7861-43e8-940d-a036fb4f1a5f.png)](https://cta-redirect.hubspot.com/cta/redirect/1821116/3420f838-7861-43e8-940d-a036fb4f1a5f) - [Tweet](https://twitter.com/share) ### Explore More **Running a Business is Hard—We Make It Easier.** Find expert tips, advice, inspiration, and success stories below. One click and you might binge-read our best insights! ### Posts by Tag - [Business Advisor (160)](https://learn.pike13.com/blog/topic/business-advisor) - [Marketing Tips (125)](https://learn.pike13.com/blog/topic/marketing-tips) - [Pike13 Pro Tips (82)](https://learn.pike13.com/blog/topic/pike13-pro-tips) - [Growth (71)](https://learn.pike13.com/blog/topic/growth) - [Product Updates (58)](https://learn.pike13.com/blog/topic/product-updates) - [Pike13 News (50)](https://learn.pike13.com/blog/topic/pike13-news) - [Client Retention (43)](https://learn.pike13.com/blog/topic/client-retention) - [Competitive Advantage (36)](https://learn.pike13.com/blog/topic/competitive-advantage) - [Inside Pike13 (36)](https://learn.pike13.com/blog/topic/inside-pike13) - [Productivity (31)](https://learn.pike13.com/blog/topic/productivity) - [Finance (27)](https://learn.pike13.com/blog/topic/finance) - [Staffing (23)](https://learn.pike13.com/blog/topic/staffing) - [Customer Stories (22)](https://learn.pike13.com/blog/topic/customer-stories) - [Fitness (6)](https://learn.pike13.com/blog/topic/fitness) - [Press Release (6)](https://learn.pike13.com/blog/topic/press-release) - [Client Story (2)](https://learn.pike13.com/blog/topic/client-story) - [Music and Dance (2)](https://learn.pike13.com/blog/topic/music-and-dance) - [Events (1)](https://learn.pike13.com/blog/topic/events) - [Financial Stability (1)](https://learn.pike13.com/blog/topic/financial-stability) - [Kids' Activities (1)](https://learn.pike13.com/blog/topic/kids-activities) - [Podcast (1)](https://learn.pike13.com/blog/topic/front-desk-podast) - [Skill Tracking (1)](https://learn.pike13.com/blog/topic/skill-tracking) - [Webinars and Hangouts (1)](https://learn.pike13.com/blog/topic/webinars-and-hangouts) - [sports club management (1)](https://learn.pike13.com/blog/topic/sports-club-management) - [sports club mobile apps (1)](https://learn.pike13.com/blog/topic/sports-club-mobile-apps) - [sports club reporting (1)](https://learn.pike13.com/blog/topic/sports-club-reporting) [See All](https://learn.pike13.com/blog/how-to-sell-a-gym-membership-to-new-clients#) [![The Hidden Revenue Stream: How Gift Cards and Add-Ons Boost Your Bottom Line](https://learn.pike13.com/hubfs/giftcardblog%20banner.png) ](https://learn.pike13.com/blog/the-hidden-revenue-stream-how-gift-cards-and-add-ons-boost-your-bottom-line) #### [The Hidden Revenue Stream: How Gift Cards and Add-Ons Boost Your Bottom Line](https://learn.pike13.com/blog/the-hidden-revenue-stream-how-gift-cards-and-add-ons-boost-your-bottom-line) [The Pike13 Team](https://learn.pike13.com/blog/author/the-pike13-team): Apr 06, 2026 The Overlooked Opportunity Most studio owners spend their energy filling classes and booking appointments. That’s the core revenue, so it makes... [Competitive Advantage](https://learn.pike13.com/blog/topic/competitive-advantage) [Growth](https://learn.pike13.com/blog/topic/growth) [Finance](https://learn.pike13.com/blog/topic/finance) [Financial Stability](https://learn.pike13.com/blog/topic/financial-stability) [Read More](https://learn.pike13.com/blog/the-hidden-revenue-stream-how-gift-cards-and-add-ons-boost-your-bottom-line) [![Why Multi-Factor Authentication is Essential for Account Security](https://learn.pike13.com/hubfs/Assets%20-%20Unorganized/Unorganized%20-%20images/Blog%20-%20Other/data-security.jpg) ](https://learn.pike13.com/blog/why-multi-factor-authentication-is-essential-for-account-security) #### [Why Multi-Factor Authentication is Essential for Account Security](https://learn.pike13.com/blog/why-multi-factor-authentication-is-essential-for-account-security) [Kaina](https://learn.pike13.com/blog/author/kaina): Apr 06, 2026 Protect your business and client data from unauthorized access with multi-factor authentication—a critical security layer that goes beyond passwords... [Read More](https://learn.pike13.com/blog/why-multi-factor-authentication-is-essential-for-account-security) [![Pike13 and Stripe: A Winning Combination](https://learn.pike13.com/hubfs/Blog%20post%20header.png) ](https://learn.pike13.com/blog/pike13-and-stripe-a-winning-combination) #### [Pike13 and Stripe: A Winning Combination](https://learn.pike13.com/blog/pike13-and-stripe-a-winning-combination) ![Picture of Monica B.](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Monica B.](https://learn.pike13.com/blog/author/monica-b): Jul 20, 2023 Whether you run a fitness studio, yoga center, or any other membership-based business, managing registrations, payments, and customer data can be... [Competitive Advantage](https://learn.pike13.com/blog/topic/competitive-advantage) [Growth](https://learn.pike13.com/blog/topic/growth) [Finance](https://learn.pike13.com/blog/topic/finance) [Read More](https://learn.pike13.com/blog/pike13-and-stripe-a-winning-combination) [![5 Stats to Help Increase Gym Member Retention](https://learn.pike13.com/hubfs/Images/Industry%20Images/Fitness%20Images/gym-exercise-group.jpg) ](https://learn.pike13.com/blog/5-stats-to-help-increase-gym-member-retention) #### [5 Stats to Help Increase Gym Member Retention](https://learn.pike13.com/blog/5-stats-to-help-increase-gym-member-retention) ![Picture of Katie Zacharkiw](https://app.hubspot.com/settings/avatar/b801dd245b9f42f681cce05b96c47e3d) [Katie Zacharkiw](https://learn.pike13.com/blog/author/katie-zacharkiw) : Sep 19, 2019 Member retention is an important goal for any gym owner, so how you get gym members to stay? Sometimes it’s all in the numbers. Years of market... [Competitive Advantage](https://learn.pike13.com/blog/topic/competitive-advantage) [Growth](https://learn.pike13.com/blog/topic/growth) [Productivity](https://learn.pike13.com/blog/topic/productivity) [Finance](https://learn.pike13.com/blog/topic/finance) [Read More](https://learn.pike13.com/blog/5-stats-to-help-increase-gym-member-retention) [![Boost Membership at Your Gym with an Open House](https://learn.pike13.com/hubfs/Images/Blog%20-%20Other/hero-come-in-were-open.jpg) ](https://learn.pike13.com/blog/boost-membership-at-your-gym-with-an-open-house) #### [Boost Membership at Your Gym with an Open House](https://learn.pike13.com/blog/boost-membership-at-your-gym-with-an-open-house) ![Picture of Katie Zacharkiw](https://app.hubspot.com/settings/avatar/b801dd245b9f42f681cce05b96c47e3d) [Katie Zacharkiw](https://learn.pike13.com/blog/author/katie-zacharkiw) : Sep 26, 2019 If you own a gym then I’m guessing one of your biggest concerns is maintaining a steady flow of clients. When you find yourself in a client rut, what... [Business Advisor](https://learn.pike13.com/blog/topic/business-advisor) [Growth](https://learn.pike13.com/blog/topic/growth) [Read More](https://learn.pike13.com/blog/boost-membership-at-your-gym-with-an-open-house) [![How to Start a Referral Program at Your Gym](https://learn.pike13.com/hubfs/Graphics/Web%20Graphics/Hero%20Banners/refer-a-friend-website-blog-banner.jpg) ](https://learn.pike13.com/blog/how-to-start-a-referral-program-at-your-gym) 1 min read #### [How to Start a Referral Program at Your Gym](https://learn.pike13.com/blog/how-to-start-a-referral-program-at-your-gym) ![Picture of Katie Dressler](https://learn.pike13.com/hs-fs/hubfs/Images/Blog%20-%20Other/Author%20Headshots/katie-dressler.jpg?width=30&name=katie-dressler.jpg) [Katie Dressler](https://learn.pike13.com/blog/author/katie-dressler) : Mar 26, 2020 Even though it sort of feels like it sometimes, COVID-19 won't be around forever. Your doors will re-open and most of your clients will be back for... [Business Advisor](https://learn.pike13.com/blog/topic/business-advisor) [Marketing Tips](https://learn.pike13.com/blog/topic/marketing-tips) [Read More](https://learn.pike13.com/blog/how-to-start-a-referral-program-at-your-gym) ![](https://px.ads.linkedin.com/collect/?pid=7046634&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Emily Duty", "url" : "https://learn.pike13.com/blog/author/emily-duty" }, "dateModified" : "2020-01-14T17:38:00.266Z", "datePublished" : "2020-01-14T17:38:00.000Z", "headline" : "How to Sell a Gym Membership to New Clients", "image" : [ "https://learn.pike13.com/hubfs/Images/Industry%20Images/Fitness%20Images/fitness%20club%20front%20desk.jpg" ], "mainEntityOfPage" : { "@id" : "https://learn.pike13.com/blog/how-to-sell-a-gym-membership-to-new-clients", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://learn.pike13.com/hubfs/p13-logo-600px.png" }, "name" : "Pike, Inc." } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.pike13.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Seattle", "addressRegion" : "WA", "postalCode" : "98122", "streetAddress" : "1221 East Pike Suite 200" }, "email" : "sales@pike13.com", "foundingDate" : "2011", "logo" : "https://www.pike13.com/hs-fs/hubfs/Assets%20-%20Unorganized/Organizing%20-%20In%20Use/Pike13%20Logo%20PNG.png?width=3000&height=790&name=Pike13%20Logo%20PNG.png", "name" : "Pike13", "parentOrganization" : { "@type" : "Organization", "name" : "Jonas Software" }, "sameAs" : [ "https://www.facebook.com/gopike13", "https://twitter.com/gopike13", "https://www.linkedin.com/company/gopike13", "https://www.instagram.com/gopike13/" ], "telephone" : "(855) 417-7120", "url" : "https://www.pike13.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.pike13.com/#software", "@type" : "SoftwareApplication", "applicationCategory" : "BusinessApplication", "applicationSubCategory" : "Scheduling Software, Franchise Management Software, Skill Tracking Software", "areaServed" : [ { "@type" : "Country", "name" : "United States" }, { "@type" : "Country", "name" : "Canada" }, { "@type" : "Country", "name" : "United Kingdom" }, { "@type" : "Country", "name" : "Australia" }, { "@type" : "Country", "name" : "Germany" }, { "@type" : "Country", "name" : "Spain" }, { "@type" : "Country", "name" : "Portugal" }, { "@type" : "Country", "name" : "Brazil" }, { "@type" : "Country", "name" : "Mexico" }, { "@type" : "Place", "name" : "European Economic Area" }, { "@type" : "Place", "name" : "South America" }, { "@type" : "Country", "name" : "South Africa" } ], "audience" : { "@type" : "Audience", "audienceType" : "Fitness studios, music schools, swim schools, martial arts academies, youth coding programs, strength training gyms, franchise networks, multi-location activity-based businesses" }, "description" : "Pike13 is scheduling, enrollment, payment, and skill tracking software for activity-based businesses — from single-location studios to multi-location franchise networks. Serving fitness studios, music schools, swim schools, martial arts academies, youth coding programs, and strength training gyms.", "featureList" : [ "Scheduling and enrollment for classes, courses, and appointments", "Pre-paid and recurring plans", "Passes and punch cards", "Attendance tracking", "Automated reminder notifications", "Automated waitlist management", "Coupons", "Merchant processing", "Gift cards", "Automated billing and collections", "Child and dependent account linking", "Client communication", "Client app (iOS and Android)", "Staff app (iOS and Android)", "Client kiosk app", "Branded client website", "Basic reporting on clients, staff, and financials", "Insights Dashboard", "Payroll management and staff time tracking (Advanced+)", "Retail (Advanced+)", "Email marketing (Advanced+)", "SMS reminders and messaging (Advanced+)", "Facebook Pixel (Advanced+)", "Zapier integration (Advanced+)", "Digital waivers and custom terms and conditions (Advanced+)", "Embeddable website widgets (Advanced+)", "Room bookings (Advanced+)", "Google Analytics integration (Advanced+)", "Custom reporting powered by Looker (Advanced+)", "Multi-location oversight with reporting (Advanced+)", "Contactless check-in: kiosk, app, and QR codes (Advanced+)", "API access and custom integrations (Premium only)", "Member progress tracking and skill assessments (Premium only)", "Branded client app for iOS and Android (Premium option)", "Custom reports (Premium only)" ], "name" : "Pike13", "offers" : [ { "@type" : "Offer", "description" : "For solo operators and small studios. Includes scheduling and enrollment for classes, courses, and appointments; pre-paid and recurring plans; passes and punch cards; attendance tracking; automated reminders and waitlist management; coupons; merchant processing; gift cards; automated billing; family and dependent accounts; client communication; client app, staff app, kiosk app; branded client website; basic reporting; Insights Dashboard. Unlimited staff seats and client profiles. 12-month contract.", "name" : "Essential", "price" : "139.00", "priceCurrency" : "USD", "priceSpecification" : { "@type" : "PriceSpecification", "billingDuration" : "P1M" } }, { "@type" : "Offer", "description" : "For growing and multi-location businesses. Everything in Essential plus: multi-location oversight with reporting; payroll management and staff time tracking; digital waivers; custom reporting powered by Looker; email marketing; Facebook Pixel and Google Analytics; room bookings; contactless check-in (kiosk, app, QR codes); SMS reminders and messaging; Zapier integration; embeddable website widgets; retail. 12-month contract.", "name" : "Advanced", "price" : "195.00", "priceCurrency" : "USD", "priceSpecification" : { "@type" : "PriceSpecification", "billingDuration" : "P1M" } }, { "@type" : "Offer", "description" : "For franchises and enterprise-level customization. Everything in Advanced plus: API access and custom integrations for enterprise workflows; member progress tracking and skill assessments; branded client app for iOS and Android (available option); custom reports. 12-month contract.", "name" : "Premium", "price" : "249.00", "priceCurrency" : "USD", "priceSpecification" : { "@type" : "PriceSpecification", "billingDuration" : "P1M" } } ], "operatingSystem" : "Web, iOS, Android", "publisher" : { "@id" : "https://www.pike13.com/#organization" }, "url" : "https://www.pike13.com/" } ```