The Hidden Revenue Stream: How Gift Cards and Add-Ons Boost Your Bottom Line
The Overlooked Opportunity Most studio owners spend their energy filling classes and booking appointments. That’s the core revenue, so it makes...

Loyal clients of Hot Yoga of Laurelhurst, Marka Jenkins Waechter and her daughter, Brooke, saw their home studio struggling after 10 years in business. Worried that it might close, they took ownership and rebranded it Fruition Yoga & Wellness in 2013.
With more than 800 clients, Fruition Yoga was drowning in paperwork, and its management software was hurting more than helping. A colleague steered Marka toward Pike13. Expecting setup to take a week, she was surprised to be ready to go in a day.
Other surprises:
Discovering months of unpaid autopay memberships
The unanticipated ripple effect of going paperless
Saving 50-60 hours per month on administrative tasks
Scheduling that’s simple and mobile
Payroll that can be run before it’s due for estimating cash flow
Since our transition to Pike13, we’ve grown our client base more than 30 percent… We’ve saved an immense amount of time on administration—Pike13’s interface and the flexibility of the software saves days, not hours of our time.
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