--- title: Pike13 Blog - Business Tips & News | Katie McCall description: With over 10 years of experience in marketing and communications, Katie understands the unique challenges that face today's small businesses. Her passion in photography and storytelling has enabled her to assist businesses across the country in making better marketing and public relations decisions. ---   ###### Explore our blog ## The Pike13 Perspective #### Actionable tips, smart strategies, industry trends, and personalized insights for your business.   ![palm-trees-bg](https://dl.dropboxusercontent.com/s/ph2ft4t1rh9nv01/palm-trees-bg.jpg) Marketing Tips ### [How to Provide Compelling Live Coverage for Events](https://learn.pike13.com/blog/how-to-provide-compelling-live-coverage-for-events) Have a plan in place for live social media coverage to organically grow relationships and up your storytelling game. Here’s how. Katie McCall Oct 20, 2016 Client Retention ### [Build Better Relationships to Create Better Clients](https://learn.pike13.com/blog/build-better-relationships-create-better-clients) The best way to create the clients you want is to get to know the ones you have. Strong client relationships lead to increased sales and retention. Katie McCall Oct 18, 2016 Marketing Tips ### [How to Market Around the Presidential Campaign Without Picking Sides](https://learn.pike13.com/blog/how-to-market-around-the-presidential-campaign-without-picking-sides) As you plan content for your business, consider working the theme of the election into your marketing strategy. Here are tips to do so without... Katie McCall Oct 13, 2016 Marketing Tips ### [How to Tailor your Marketing Campaign for Halloween](https://learn.pike13.com/blog/how-to-tailor-your-marketing-campaign-for-halloween) In marketing, staying culturally relevant is critically important to grab customers' attention. Here are suggestions to leverage your content for... Katie McCall Oct 11, 2016 Marketing Tips ### [The DOs and DON'Ts of Brand Partnerships](https://learn.pike13.com/blog/dos-and-donts-of-brand-partnerships) Brand partnerships offer many benefits, but can go poorly if not managed properly. Here are a few DOs and DON’Ts to keep in mind. Katie McCall Oct 7, 2016 Marketing Tips ### [Tips for Creating Excellent Videos for Your Brand](https://learn.pike13.com/blog/tips-for-creating-excellent-videos-for-your-brand) Videos are a powerful way to explain a concept, make an important announcement, or personalize your brand. Here are some best practices to keep in... Katie McCall Oct 4, 2016 Growth ### [Can a Referral Program Really Work for My Business?](https://learn.pike13.com/blog/can-a-referral-program-really-work-for-my-business) Referral programs are marketing campaigns that benefit the customer if they bring new leads to the business – so everyone wins. Here's how to get... Katie McCall Sep 30, 2016 Marketing Tips ### [How To Identify and Build Relationships With Online Influencers](https://learn.pike13.com/blog/how-to-identify-and-build-relationships-with-online-influencers) Identifying and building relationships with influencers can help bring awareness and adoption to your products and services. Here are some tips to... Katie McCall Sep 28, 2016 Marketing Tips ### [Content Marketing, What is it?](https://learn.pike13.com/blog/content-marketing-what-is-it) Understand content marketing, how it can work for you and what you need to do to get started. Katie McCall Sep 14, 2016 Marketing Tips ### [Gold Medal Marketing: How Small Business Can Take Advantage of the Olympic Games](https://learn.pike13.com/blog/gold-medal-marketing-how-small-business-can-take-advantage-of-the-olympic-games) Whether you’ve already embraced Olympic fever or you’re still not sure how to dive in, the next two weeks offer many marketing opportunities for... Katie McCall Aug 10, 2016 [ 1 ](https://learn.pike13.com/blog/author/katie-mccall/page/1) [ 2 ](https://learn.pike13.com/blog/author/katie-mccall/page/2) ## ![Pike13 Logo - Profile Icon Round White](https://learn.pike13.com/hs-fs/hubfs/Pike13%20Logo%20-%20Profile%20Icon%20Round%20White.png?width=100&height=100&name=Pike13%20Logo%20-%20Profile%20Icon%20Round%20White.png)The Pike13 Perspective **Insights, Advice, and Inspiration** At Pike13, we celebrate, support, and empower the passionate individuals behind the businesses that inspire us every day. Client-focused businesses are our specialty. From fitness studios to tutoring centers, our blog is your trusted source for heartfelt advice, inspiring success stories, and expert tips to make managing your business easier and more rewarding. Whether you’re chasing big goals or appreciating small wins, we’re sharing insights and tools to help you grow with confidence. Let’s navigate the journey of business ownership together—because your passion is what drives everything we do.     ![](https://px.ads.linkedin.com/collect/?pid=7046634&fmt=gif) ```json { "@context" : "https://schema.org", "@id" : "https://www.pike13.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Seattle", "addressRegion" : "WA", "postalCode" : "98122", "streetAddress" : "1221 East Pike Suite 200" }, "email" : "sales@pike13.com", "foundingDate" : "2011", "logo" : "https://www.pike13.com/hs-fs/hubfs/Assets%20-%20Unorganized/Organizing%20-%20In%20Use/Pike13%20Logo%20PNG.png?width=3000&height=790&name=Pike13%20Logo%20PNG.png", "name" : "Pike13", "parentOrganization" : { "@type" : "Organization", "name" : "Jonas Software" }, "sameAs" : [ "https://www.facebook.com/gopike13", "https://twitter.com/gopike13", "https://www.linkedin.com/company/gopike13", "https://www.instagram.com/gopike13/" ], "telephone" : "(855) 417-7120", "url" : "https://www.pike13.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.pike13.com/#software", "@type" : "SoftwareApplication", "applicationCategory" : "BusinessApplication", "applicationSubCategory" : "Scheduling Software, Franchise Management Software, Skill Tracking Software", "areaServed" : [ { "@type" : "Country", "name" : "United States" }, { "@type" : "Country", "name" : "Canada" }, { "@type" : "Country", "name" : "United Kingdom" }, { "@type" : "Country", "name" : "Australia" }, { "@type" : "Country", "name" : "Germany" }, { "@type" : "Country", "name" : "Spain" }, { "@type" : "Country", "name" : "Portugal" }, { "@type" : "Country", "name" : "Brazil" }, { "@type" : "Country", "name" : "Mexico" }, { "@type" : "Place", "name" : "European Economic Area" }, { "@type" : "Place", "name" : "South America" }, { "@type" : "Country", "name" : "South Africa" } ], "audience" : { "@type" : "Audience", "audienceType" : "Fitness studios, music schools, swim schools, martial arts academies, youth coding programs, strength training gyms, franchise networks, multi-location activity-based businesses" }, "description" : "Pike13 is scheduling, enrollment, payment, and skill tracking software for activity-based businesses — from single-location studios to multi-location franchise networks. Serving fitness studios, music schools, swim schools, martial arts academies, youth coding programs, and strength training gyms.", "featureList" : [ "Scheduling and enrollment for classes, courses, and appointments", "Pre-paid and recurring plans", "Passes and punch cards", "Attendance tracking", "Automated reminder notifications", "Automated waitlist management", "Coupons", "Merchant processing", "Gift cards", "Automated billing and collections", "Child and dependent account linking", "Client communication", "Client app (iOS and Android)", "Staff app (iOS and Android)", "Client kiosk app", "Branded client website", "Basic reporting on clients, staff, and financials", "Insights Dashboard", "Payroll management and staff time tracking (Advanced+)", "Retail (Advanced+)", "Email marketing (Advanced+)", "SMS reminders and messaging (Advanced+)", "Facebook Pixel (Advanced+)", "Zapier integration (Advanced+)", "Digital waivers and custom terms and conditions (Advanced+)", "Embeddable website widgets (Advanced+)", "Room bookings (Advanced+)", "Google Analytics integration (Advanced+)", "Custom reporting powered by Looker (Advanced+)", "Multi-location oversight with reporting (Advanced+)", "Contactless check-in: kiosk, app, and QR codes (Advanced+)", "API access and custom integrations (Premium only)", "Member progress tracking and skill assessments (Premium only)", "Branded client app for iOS and Android (Premium option)", "Custom reports (Premium only)" ], "name" : "Pike13", "offers" : [ { "@type" : "Offer", "description" : "For solo operators and small studios. 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