Your inbox is flooded with emails—email is long past its prime. Right? Nope!
Year after year, email marketing proves itself as the most valuable channel of communication a business has with prospective and current clients. Social media is often in the spotlight as the new, hot marketing tactic but results have shown that email is nearly 40 times better than Facebook and Twitter at acquiring customers. (McKinsey & Company)
Email is a relevant and useful tactic for each piece of your client’s life cycle with your business. Starting with prospecting new clients, to nurturing them to ensure they return, all the way to retaining them as loyal clients month after month. Plus, did you know that 44% of email recipients made at least one purchase last year based on a promotional email (Convinceandconvert.com)? That little fact makes it exceedingly important that you continuously grow and nurture your email list.
What’s the main resource you need to build your email list? Time! And while we can all agree that it’s a limited and very valuable resource, it’s well worth it. Spending time to grow your list is an investment that will help you increase your client base and retention—therefore increasing revenue!
Your email list isn’t a set it and forget it sort of thing—it’s something that you should consistently grow and improve.
How can you do it?
How else have you been successful in growing your email list? Share your own tips in the comments!
Stay tuned Next week we’ll talk about best practices for writing emails that convert (fun things like subject lines, mobile responsiveness, and personalization).
The Overlooked Opportunity Most studio owners spend their energy filling classes and booking appointments. That’s the core revenue, so it makes...
Protect your business and client data from unauthorized access with multi-factor authentication—a critical security layer that goes beyond passwords...
Monica B.: Jul 20, 2023
Whether you run a fitness studio, yoga center, or any other membership-based business, managing registrations, payments, and customer data can be...
Katie Zacharkiw : Jul 30, 2019
We’re already halfway through 2019 and it’s time to check in on your gym business performance reports. The numbers can tell you which areas of your...
Katie Zacharkiw : Sep 12, 2017
Yikes, is it just me, or did summer fly by exceptionally quickly this year? It’s hard to believe that school is already back in, the days are getting...
Jessica : Mar 28, 2016
While your staff may be well trained at the day-to-day—a motivational teacher, friendly front desk greeter, or ship-shape manager—they may not be...
Jessica