Your inbox is flooded with emails—email is long past its prime. Right? Nope!
Year after year, email marketing proves itself as the most valuable channel of communication a business has with prospective and current clients. Social media is often in the spotlight as the new, hot marketing tactic but results have shown that email is nearly 40 times better than Facebook and Twitter at acquiring customers. (McKinsey & Company)
Email is a relevant and useful tactic for each piece of your client’s life cycle with your business. Starting with prospecting new clients, to nurturing them to ensure they return, all the way to retaining them as loyal clients month after month. Plus, did you know that 44% of email recipients made at least one purchase last year based on a promotional email (Convinceandconvert.com)? That little fact makes it exceedingly important that you continuously grow and nurture your email list.
What’s the main resource you need to build your email list? Time! And while we can all agree that it’s a limited and very valuable resource, it’s well worth it. Spending time to grow your list is an investment that will help you increase your client base and retention—therefore increasing revenue!
Your email list isn’t a set it and forget it sort of thing—it’s something that you should consistently grow and improve.
How can you do it?
How else have you been successful in growing your email list? Share your own tips in the comments!
Stay tuned Next week we’ll talk about best practices for writing emails that convert (fun things like subject lines, mobile responsiveness, and personalization).
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