3 Ways Scheduling Software Improves Customer Relationships

In today’s digital world, businesses have an array of options to automate and streamline business practices. Pike13 took an in-depth look at how its customers are utilizing scheduling software to improve the overall customer experience, and ultimately customer relationships.

A recent study by RightNow Technologies reports that 86% of customers are willing to pay more for a product if there is an optimal customer experience.

How can the investment in a quality software platform create an optimal customer experience, you ask?

1. PERSONALIZED CLIENT ENGAGEMENT

Client management software like Pike13 offers the ability to insert personalization tokens, such as the first name or business name. These tokens can be used in a variety of communications, from addressing clients over email to automated SMS alerts. In an automated, standardized world, a personalized customer experience has become the standard for keeping customers connected and happy.

Taking personalization a step further, captured historical data and preferences allows a business owner to create segmented marketing campaigns. Personalization reduces acquisition costs as much as 50%, lifts revenues by 5-15%, and increases the efficiency of marketing spend by 10-30%, according to McKinsey & Company.

2. ACCOUNT TRANSPARENCY

Clients will appreciate the ability to view their enrollment status, balances that are owed or past due, and transaction history. Having this type of account transparency reassures your client that they are in good hands. This also will likely decrease delinquency in accounts.

3. USER-FRIENDLY & ACCESSIBLE CLIENT EXPERIENCE

Another contributing factor that the average consumer has become accustomed to is online scheduling. It is integral for an appointment-based business model to have appointment scheduling software that is user-friendly and mobile-friendly. This will allow clients easy access from wherever they are to book and even pay for a class. Make the process as intuitive as possible and return customers are likely.

Pike13 scheduling software offers businesses the option to integrate their schedule on their website. We also offer a booking widget on your Facebook page. And a new exciting feature coming down the pike (pun intended) is scheduling through Google Reserve. When a a client finds your business via Google, as a Pike13 client they will soon be able to book right from the search results and the new contact will be created within the Pike13 CRM system.

See all of Pike13's available Integrations & Features

Choosing the right scheduling software for your business will depend on a variety of factors. We invite you to view our Software Buyer's Guide to aid you in making the best decision for you and your business.