Ways to Reduce Stress This Holiday Season: A Gym Owner's Guide
Posted by Katie Zacharkiw

Lights are going up, snow is coming down, and stress levels are rising through the roof. It must be the Holiday Season! For a gym owner this can be a hectic time. Remember to step back, take a deep breath, and do your best to remember all the reasons you love your business. 

Here are a few ways for gym owners to reduce stress levels this holiday season: 

Check in With Your Staff

This is important for a couple of reasons. The first is that you’ll feel much more relaxed after checking in with your staff and making sure they feel ready to handle the holiday and post-holiday crowds. If you’re confident in your staff you’ll feel more confident about your business. 

The second is that if you’re stressed, your staff are going to notice, and that can impact their own performance. Keeping an open line of communication assures them that all aspects of business are being covered, that you trust them, and that you are all ready to handle these next couple of months.

Prepare for the New Year’s Resolution Rush

A gym might see increased crowds in December as people go on winter breaks and have more time to work out. But that’s nothing to what’s coming in January. With 2020 will come a wave of new clients determined to make good on their New Year’s resolutions to work out more. You and your staff will be working extra hard to accommodate new clients and retain them past March–the month when most people give up on their resolutions. 

The new year brings new clients

You can prepare for the client rush by making sure all your operational systems and processes are in place. That way, when new clients come, they can be seamlessly entered into your system and you can begin meaningful engagement with them immediately. 

And on that note...

Trust in Your Software

Remember, stressful times like these are exactly the reason you purchased great software for your gym. Put trust in the processes your software automates for you. Focus on what really matters–client engagement–with the peace of mind that comes from knowing that all your data will be there when you’re ready for it.

Make Your Pricing and New Client Policies Clear

With so many new clients, there’s bound to be questions about administration. Make all of your pricing and new client policies very, very clear. Have them available online and have physical copies available at your facilities in case clients ask for them. Not only will this cut down on the number of questions you get, but you’ll also have documents to refer to in the case of client disputes. 

Take a Deep Breath

Go for a walk, do yoga, mediate, pet a dog. Whatever helps you calm down and de-stress, make sure you take some time to take care of yourself. Your business needs you to be your happiest and best self, and you deserve to take a moment for you.  

From all of us a Pike13, we wish you a joyous and stress-free holiday season.

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