--- title: How to Use Upselling to Improve Customer Experience at Your Studio description: Upselling can expose targeted clients to specific goods or services that based on their history you think they would want. This type of upselling is giving your customers a great overall experience and building trust between them and your brand. image: https://learn.pike13.com/hubfs/Pike13%20Website/Deposit%20Photos/Depositphotos_139190940_l-2015.jpg --- 2 min read # How to Use Upselling to Improve Customer Experience at Your Studio [![Picture of Nolie MacDonald](https://app.hubspot.com/settings/avatar/09f46196681bc2c3444fb671603ffc2c) Nolie MacDonald ](https://learn.pike13.com/blog/author/nolie-macdonald) : Updated on February 21, 2019 [Business Advisor](https://learn.pike13.com/blog/topic/business-advisor) [Marketing Tips](https://learn.pike13.com/blog/topic/marketing-tips) ![How to Use Upselling to Improve Customer Experience at Your Studio](https://learn.pike13.com/hubfs/Pike13%20Website/Deposit%20Photos/Depositphotos_139190940_l-2015.jpg) Improving the customer experience should be the ultimate goal of every business owner, regardless of industry, because the success of your business relies heavily on retaining clients and their referrals. When considering ways to improve customer experience at your studio, upselling probably isn't what you would think of. Upselling often takes on a negative connotation involving pushy, disingenuous people offering goods or services to every client. But the truth is upselling is just exposing targeted clients to specific goods or services that based on their history you think they would want.  This type of upselling is giving your customers a great overall experience and building trust between them and your brand.   So how do you train your staff to upsell in a way that actually improves the customer experience? The first step is determining what products or services you wish to promote as well as the target demographic. The worst thing you can do is tell your staff we are pushing said product or service and they advertise to anyone who comes in the door.  Your staff should be constantly engaging in conversations with everyone that walks in the door. If you’re not talking to people, you’ll never find out what is and what is not working. The conversations had between your staff and customers is an opportunity for discovery; likes, dislikes, concerns etc. A great example is someone that comes in with a sore back from all the deadlifts they'd done the day before. The staff may suggest a Sunday yoga class to help reduce pain. Selection ![gym upselling](https://learn.pike13.com/hs-fs/hubfs/gym%20upselling.jpg?width=1200&name=gym%20upselling.jpg)More than just training to upsell, your staff should be well-informed on *everything* you sell—any services and products. Knowing which things complement each other helps them identify upsell opportunities. A product has to have high perceived value to the customer otherwise it will not meet your sales expectation and it will not contribute to customers’ satisfaction and trust. It’s also important to distinguish between a high selling price and profitability and meeting your customer needs – as it simply may not go together and you could end up with an unhappy customer feeling forced to buy something that he/she is interested in and is not within his/her budget. Whatever you are selling, your staff should know it inside and out. What are all parts of the package/set, "which food supplement is recommended if they have the exact need, what does this protein bar taste like... When questions come up they should have a well-informed answer to provide to customers. This will, in turn, build trust.  Allow your staff to experience all the products and services first hand to increase their product knowledge and making them more likely to promote it with confidence. ### Behavior Just as important as asking questions to glean information from customers, it is also important to analyze their behavior in order to anticipate their goals and motivations. If they sign up for a 10-time boot camp pass, they might be interested in getting healthier. If you have a nutrition workshop or 30-day workout challenge, there’s an upsell opportunity.  Always be sure to align the upsell with what’s best for the customer.  Observe how your employees handle the upselling conversation and give them feedback on what they did well, what they could improve. Being a good leader to your staff involves offering that support and guidance on areas where they need more help. [![New Call-to-action](https://no-cache.hubspot.com/cta/default/1821116/b08facbd-3ede-455d-a992-e1ba88ebce10.png)](https://cta-redirect.hubspot.com/cta/redirect/1821116/b08facbd-3ede-455d-a992-e1ba88ebce10) - [Tweet](https://twitter.com/share) ### Explore More **Running a Business is Hard—We Make It Easier.** Find expert tips, advice, inspiration, and success stories below. One click and you might binge-read our best insights! ### Posts by Tag - [Business Advisor (160)](https://learn.pike13.com/blog/topic/business-advisor) - [Marketing Tips (125)](https://learn.pike13.com/blog/topic/marketing-tips) - [Pike13 Pro Tips (82)](https://learn.pike13.com/blog/topic/pike13-pro-tips) - [Growth (71)](https://learn.pike13.com/blog/topic/growth) - [Product Updates (58)](https://learn.pike13.com/blog/topic/product-updates) - [Pike13 News (50)](https://learn.pike13.com/blog/topic/pike13-news) - [Client Retention (43)](https://learn.pike13.com/blog/topic/client-retention) - [Competitive Advantage (36)](https://learn.pike13.com/blog/topic/competitive-advantage) - [Inside Pike13 (36)](https://learn.pike13.com/blog/topic/inside-pike13) - [Productivity (31)](https://learn.pike13.com/blog/topic/productivity) - [Finance (27)](https://learn.pike13.com/blog/topic/finance) - [Staffing (23)](https://learn.pike13.com/blog/topic/staffing) - [Customer Stories (22)](https://learn.pike13.com/blog/topic/customer-stories) - [Fitness (6)](https://learn.pike13.com/blog/topic/fitness) - [Press Release (6)](https://learn.pike13.com/blog/topic/press-release) - [Client Story (2)](https://learn.pike13.com/blog/topic/client-story) - [Music and Dance (2)](https://learn.pike13.com/blog/topic/music-and-dance) - [Events (1)](https://learn.pike13.com/blog/topic/events) - [Financial Stability (1)](https://learn.pike13.com/blog/topic/financial-stability) - [Kids' Activities (1)](https://learn.pike13.com/blog/topic/kids-activities) - [Podcast (1)](https://learn.pike13.com/blog/topic/front-desk-podast) - [Skill Tracking (1)](https://learn.pike13.com/blog/topic/skill-tracking) - [Webinars and Hangouts (1)](https://learn.pike13.com/blog/topic/webinars-and-hangouts) - [sports club management (1)](https://learn.pike13.com/blog/topic/sports-club-management) - [sports club mobile apps (1)](https://learn.pike13.com/blog/topic/sports-club-mobile-apps) - [sports club reporting (1)](https://learn.pike13.com/blog/topic/sports-club-reporting) [See All](https://learn.pike13.com/blog/how-to-use-upselling-to-improve-customer-experience#) [![The Hidden Revenue Stream: How Gift Cards and Add-Ons Boost Your Bottom Line](https://learn.pike13.com/hubfs/giftcardblog%20banner.png) ](https://learn.pike13.com/blog/the-hidden-revenue-stream-how-gift-cards-and-add-ons-boost-your-bottom-line) #### [The Hidden Revenue Stream: How Gift Cards and Add-Ons Boost Your Bottom Line](https://learn.pike13.com/blog/the-hidden-revenue-stream-how-gift-cards-and-add-ons-boost-your-bottom-line) [The Pike13 Team](https://learn.pike13.com/blog/author/the-pike13-team): Apr 06, 2026 The Overlooked Opportunity Most studio owners spend their energy filling classes and booking appointments. That’s the core revenue, so it makes... [Competitive Advantage](https://learn.pike13.com/blog/topic/competitive-advantage) [Growth](https://learn.pike13.com/blog/topic/growth) [Finance](https://learn.pike13.com/blog/topic/finance) [Financial Stability](https://learn.pike13.com/blog/topic/financial-stability) [Read More](https://learn.pike13.com/blog/the-hidden-revenue-stream-how-gift-cards-and-add-ons-boost-your-bottom-line) [![Why Multi-Factor Authentication is Essential for Account Security](https://learn.pike13.com/hubfs/Assets%20-%20Unorganized/Unorganized%20-%20images/Blog%20-%20Other/data-security.jpg) ](https://learn.pike13.com/blog/why-multi-factor-authentication-is-essential-for-account-security) #### [Why Multi-Factor Authentication is Essential for Account Security](https://learn.pike13.com/blog/why-multi-factor-authentication-is-essential-for-account-security) [Kaina](https://learn.pike13.com/blog/author/kaina): Apr 06, 2026 Protect your business and client data from unauthorized access with multi-factor authentication—a critical security layer that goes beyond passwords... [Read More](https://learn.pike13.com/blog/why-multi-factor-authentication-is-essential-for-account-security) [![Pike13 and Stripe: A Winning Combination](https://learn.pike13.com/hubfs/Blog%20post%20header.png) ](https://learn.pike13.com/blog/pike13-and-stripe-a-winning-combination) #### [Pike13 and Stripe: A Winning Combination](https://learn.pike13.com/blog/pike13-and-stripe-a-winning-combination) ![Picture of Monica B.](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) [Monica B.](https://learn.pike13.com/blog/author/monica-b): Jul 20, 2023 Whether you run a fitness studio, yoga center, or any other membership-based business, managing registrations, payments, and customer data can be... [Competitive Advantage](https://learn.pike13.com/blog/topic/competitive-advantage) [Growth](https://learn.pike13.com/blog/topic/growth) [Finance](https://learn.pike13.com/blog/topic/finance) [Read More](https://learn.pike13.com/blog/pike13-and-stripe-a-winning-combination) [![How to upsell in a service business (without being sleazy)](https://learn.pike13.com/hubfs/Learning_to_upsell.png) ](https://learn.pike13.com/blog/how-to-upsell-in-a-service-business-without-being-sleazy) #### [How to upsell in a service business (without being sleazy)](https://learn.pike13.com/blog/how-to-upsell-in-a-service-business-without-being-sleazy) ![Picture of Jessica](https://learn.pike13.com/hs-fs/hubfs/pike13_logo-144-1aed399311d06d9456a07f2601db554b.png?width=30&name=pike13_logo-144-1aed399311d06d9456a07f2601db554b.png) [Jessica](https://learn.pike13.com/blog/author/jessica) : Mar 28, 2016 While your staff may be well trained at the day-to-day—a motivational teacher, friendly front desk greeter, or ship-shape manager—they may not be... [Business Advisor](https://learn.pike13.com/blog/topic/business-advisor) [Marketing Tips](https://learn.pike13.com/blog/topic/marketing-tips) [Read More](https://learn.pike13.com/blog/how-to-upsell-in-a-service-business-without-being-sleazy) [![Boost Fitness Class Attendance Using Data](https://learn.pike13.com/hubfs/images/blog/desk-data.jpg) ](https://learn.pike13.com/blog/boost-fitness-class-attendance-using-data) #### [Boost Fitness Class Attendance Using Data](https://learn.pike13.com/blog/boost-fitness-class-attendance-using-data) ![Picture of Katie Zacharkiw](https://app.hubspot.com/settings/avatar/b801dd245b9f42f681cce05b96c47e3d) [Katie Zacharkiw](https://learn.pike13.com/blog/author/katie-zacharkiw) : Apr 23, 2019 You've been offering classes at your facility but aren't seeing the results you anticipated. One great way is to boost fitness class attendance using... [Business Advisor](https://learn.pike13.com/blog/topic/business-advisor) [Marketing Tips](https://learn.pike13.com/blog/topic/marketing-tips) [Read More](https://learn.pike13.com/blog/boost-fitness-class-attendance-using-data) [![How to Best Use a Small Business Loan to Grow Your Gym](https://learn.pike13.com/hubfs/gymloan.jpeg) ](https://learn.pike13.com/blog/how-to-best-use-a-small-business-loan-to-grow-your-gym) #### [How to Best Use a Small Business Loan to Grow Your Gym](https://learn.pike13.com/blog/how-to-best-use-a-small-business-loan-to-grow-your-gym) [Samantha Novick](https://learn.pike13.com/blog/author/samantha-novick) : Aug 01, 2019 The health and fitness space has boomed into a $30 billion industry that encompasses everything from individual-owned boutique studios to gargantuan... [Business Advisor](https://learn.pike13.com/blog/topic/business-advisor) [Marketing Tips](https://learn.pike13.com/blog/topic/marketing-tips) [Pike13 Pro Tips](https://learn.pike13.com/blog/topic/pike13-pro-tips) [Competitive Advantage](https://learn.pike13.com/blog/topic/competitive-advantage) [Fitness](https://learn.pike13.com/blog/topic/fitness) [Finance](https://learn.pike13.com/blog/topic/finance) [Read More](https://learn.pike13.com/blog/how-to-best-use-a-small-business-loan-to-grow-your-gym) ![](https://px.ads.linkedin.com/collect/?pid=7046634&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Nolie MacDonald", "url" : "https://learn.pike13.com/blog/author/nolie-macdonald" }, "dateModified" : "2019-02-21T18:54:55.466Z", "datePublished" : "2019-01-10T16:00:00.000Z", "headline" : "How to Use Upselling to Improve Customer Experience at Your Studio", "image" : [ "https://learn.pike13.com/hubfs/Pike13%20Website/Deposit%20Photos/Depositphotos_139190940_l-2015.jpg" ], "mainEntityOfPage" : { "@id" : "https://learn.pike13.com/blog/how-to-use-upselling-to-improve-customer-experience", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://learn.pike13.com/hubfs/p13-logo-600px.png" }, "name" : "Pike, Inc." } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.pike13.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Seattle", "addressRegion" : "WA", "postalCode" : "98122", "streetAddress" : "1221 East Pike Suite 200" }, "email" : "sales@pike13.com", "foundingDate" : "2011", "logo" : "https://www.pike13.com/hs-fs/hubfs/Assets%20-%20Unorganized/Organizing%20-%20In%20Use/Pike13%20Logo%20PNG.png?width=3000&height=790&name=Pike13%20Logo%20PNG.png", "name" : "Pike13", "parentOrganization" : { "@type" : "Organization", "name" : "Jonas Software" }, "sameAs" : [ "https://www.facebook.com/gopike13", "https://twitter.com/gopike13", "https://www.linkedin.com/company/gopike13", "https://www.instagram.com/gopike13/" ], "telephone" : "(855) 417-7120", "url" : "https://www.pike13.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.pike13.com/#software", "@type" : "SoftwareApplication", "applicationCategory" : "BusinessApplication", "applicationSubCategory" : "Scheduling Software, Franchise Management Software, Skill Tracking Software", "areaServed" : [ { "@type" : "Country", "name" : "United States" }, { "@type" : "Country", "name" : "Canada" }, { "@type" : "Country", "name" : "United Kingdom" }, { "@type" : "Country", "name" : "Australia" }, { "@type" : "Country", "name" : "Germany" }, { "@type" : "Country", "name" : "Spain" }, { "@type" : "Country", "name" : "Portugal" }, { "@type" : "Country", "name" : "Brazil" }, { "@type" : "Country", "name" : "Mexico" }, { "@type" : "Place", "name" : "European Economic Area" }, { "@type" : "Place", "name" : "South America" }, { "@type" : "Country", "name" : "South Africa" } ], "audience" : { "@type" : "Audience", "audienceType" : "Fitness studios, music schools, swim schools, martial arts academies, youth coding programs, strength training gyms, franchise networks, multi-location activity-based businesses" }, "description" : "Pike13 is scheduling, enrollment, payment, and skill tracking software for activity-based businesses — from single-location studios to multi-location franchise networks. Serving fitness studios, music schools, swim schools, martial arts academies, youth coding programs, and strength training gyms.", "featureList" : [ "Scheduling and enrollment for classes, courses, and appointments", "Pre-paid and recurring plans", "Passes and punch cards", "Attendance tracking", "Automated reminder notifications", "Automated waitlist management", "Coupons", "Merchant processing", "Gift cards", "Automated billing and collections", "Child and dependent account linking", "Client communication", "Client app (iOS and Android)", "Staff app (iOS and Android)", "Client kiosk app", "Branded client website", "Basic reporting on clients, staff, and financials", "Insights Dashboard", "Payroll management and staff time tracking (Advanced+)", "Retail (Advanced+)", "Email marketing (Advanced+)", "SMS reminders and messaging (Advanced+)", "Facebook Pixel (Advanced+)", "Zapier integration (Advanced+)", "Digital waivers and custom terms and conditions (Advanced+)", "Embeddable website widgets (Advanced+)", "Room bookings (Advanced+)", "Google Analytics integration (Advanced+)", "Custom reporting powered by Looker (Advanced+)", "Multi-location oversight with reporting (Advanced+)", "Contactless check-in: kiosk, app, and QR codes (Advanced+)", "API access and custom integrations (Premium only)", "Member progress tracking and skill assessments (Premium only)", "Branded client app for iOS and Android (Premium option)", "Custom reports (Premium only)" ], "name" : "Pike13", "offers" : [ { "@type" : "Offer", "description" : "For solo operators and small studios. Includes scheduling and enrollment for classes, courses, and appointments; pre-paid and recurring plans; passes and punch cards; attendance tracking; automated reminders and waitlist management; coupons; merchant processing; gift cards; automated billing; family and dependent accounts; client communication; client app, staff app, kiosk app; branded client website; basic reporting; Insights Dashboard. Unlimited staff seats and client profiles. 12-month contract.", "name" : "Essential", "price" : "139.00", "priceCurrency" : "USD", "priceSpecification" : { "@type" : "PriceSpecification", "billingDuration" : "P1M" } }, { "@type" : "Offer", "description" : "For growing and multi-location businesses. Everything in Essential plus: multi-location oversight with reporting; payroll management and staff time tracking; digital waivers; custom reporting powered by Looker; email marketing; Facebook Pixel and Google Analytics; room bookings; contactless check-in (kiosk, app, QR codes); SMS reminders and messaging; Zapier integration; embeddable website widgets; retail. 12-month contract.", "name" : "Advanced", "price" : "195.00", "priceCurrency" : "USD", "priceSpecification" : { "@type" : "PriceSpecification", "billingDuration" : "P1M" } }, { "@type" : "Offer", "description" : "For franchises and enterprise-level customization. Everything in Advanced plus: API access and custom integrations for enterprise workflows; member progress tracking and skill assessments; branded client app for iOS and Android (available option); custom reports. 12-month contract.", "name" : "Premium", "price" : "249.00", "priceCurrency" : "USD", "priceSpecification" : { "@type" : "PriceSpecification", "billingDuration" : "P1M" } } ], "operatingSystem" : "Web, iOS, Android", "publisher" : { "@id" : "https://www.pike13.com/#organization" }, "url" : "https://www.pike13.com/" } ```