How to Keep Your Gym Members When They're Traveling All Summer

It’s vacation season, and you may know it based on the smaller crowds at your gym. People are traveling, spending time with their kids, or generally taking it easy and enjoying the warm weather and long days. That CrossFit workout may not be their first priority. So how do you keep up retention rates?

Here are a few tips on how to keep your gym members when they’re traveling all summer.

Build summer-specific classes for the whole family

One of the best parts about summer is spending time outside, so build your workouts to fit in an outdoor space. Offer them in the mornings and evenings, when the sun isn’t too hot. You might even consider some joint parent-kid classes to get the whole family involved. Summer is all about fun, so offering a new and different class is exciting and may motivate more of your members to come in.

Offer seasonal memberships

Give your existing members a pass

Promote any upcoming Fall programs

Stay in communication

You can still stay in touch with members who are taking a break over the summer. Keep in contact through email newsletters and social media, making sure you’re posting photos and talking about upcoming classes. Your goal is to stay on your clients’ radars so that when they’re ready to get back to fitness they’ll know where to go.

Summer can be a slower time of year for a service-based business of a gym, but as long as you anticipate and plan for it then your business will continue to thrive. Do you have other strategies you use to keep a steady flow of clients during the summer? Let us know how you retain clients during the summer months.