Businesses are going out of their way to take part in charity. In fact, 90% of companies say their brand is enhanced by partnering with reputable nonprofit organizations and 89% believe partnering leverages their ability to improve the community. Beyond the act of giving, there is great benefit to building excitement for your brand.
Cause marketing is a strategy in which a for-profit business collaborates with a non-profit organization on a marketing effort that is mutually beneficial. It's a win-win-win for you, your clients, and the beneficiaries of the cause. An example could be donating a portion of retail sales to a charitable cause.
When choosing a cause to align your business with, consider a few things:
Just like a business plan, cause marketing requires careful thought and a smart strategy. A cause marketing campaign needs a specific goal and a plan to achieve that goal. Your goal can be whatever you need it to be, but be sure to incorporate a measurement system so that you know if your campaign was successful. Some examples of goals for cause campaigns are:
One company that helps facilitate increased business growth with charitable donation is Pike13 partner, Causely. Causely helps businesses use cause-based incentives to generate social media referrals from their customers.
With Causely, businesses reach more people per dollar than traditional marketing, all while building a charitable reputation. Their success comes from making sure consumers know what they are supporting and what they have to do to participate. Then, crucially, Causely makes sure to share their impact. People get excited seeing how their donations have made a real impact toward a cause.
Pike13 and Causely will be hosting a free webinar called How Giving Back Boosts Business on Wednesday, November 6th. Attendees will learn how to inspire their clients and build social media brand ambassadors through charitable giving. We hope you'll join us!