---
title: Give Thanks and Grow Your Brand with Cause Marketing
description: Cause marketing is a great tool for businesses to reach more people per dollar than traditional marketing while building a charitable reputation.
---

[Pike13 Blog - Business Tips & News ](https://learn.pike13.com/blog)

# [Give Thanks and Grow Your Brand with Cause Marketing](https://learn.pike13.com/blog/give-thanks-and-grow-your-brand-with-cause-marketing)

 Written by [Katie Zacharkiw](https://learn.pike13.com/blog/author/katie-zacharkiw) | Nov 05, 2019

Businesses are going out of their way to take part in charity. In fact, [90% of companies say their brand is enhanced](https://nonprofitssource.com/online-giving-statistics/) by partnering with reputable nonprofit organizations and 89% believe partnering leverages their ability to improve the community. Beyond the act of giving, there is great benefit to building excitement for your brand. 

## What is Cause Marketing?

Cause marketing is a strategy in which a for-profit business collaborates with a non-profit organization on a marketing effort that is mutually beneficial. It's a win-win-win for you, your clients, and the beneficiaries of the cause. An example could be donating a portion of retail sales to a charitable cause. 

When choosing a cause to align your business with, consider a few things:

- Choose a cause that is important to you and you're staff. If you're passionate about it, it will be easier to get your clients on board too. 
- Choose a cause that is at least tangentially related to your brand. It will be easier for your clients to make the connection. 
- Don't make it all about money: giving dollars is great, but it will feel like a shallow gesture if you don't back it up with a cause-awareness campaign. You want your clients to feel your passion and to join you in it. 

## How does Cause Marketing work with Business?

**Just like a business plan, cause marketing requires careful thought and a smart strategy.** **A cause marketing campaign needs a specific goal and a plan to achieve that goal.** Your goal can be whatever you need it to be, but be sure to incorporate a measurement system so that you know if your campaign was successful. Some examples of goals for cause campaigns are: 

- Brand awareness
- Consumer engagement 
- Generate sales
- Product Promotion
- Increased email marketing conversions
- Website traffic

## Help is Available: Causely and Pike13

One company that helps facilitate increased business growth with charitable donation is Pike13 partner, [Causely](https://www.causely.com/). Causely helps businesses use cause-based incentives to generate social media referrals from their customers.

 

With Causely, businesses reach more people per dollar than traditional marketing, all while building a charitable reputation. Their success comes from making sure** consumers know what they are supporting and what they have to do to participate. **Then, crucially, Causely makes sure to **share their impact.** People get excited seeing how their donations have made a real impact toward a cause.

## Use Cause Marketing to Turn Clients into Brand Ambassadors

Pike13 and Causely will be hosting a free webinar called [***How Giving Back Boosts Business***](https://hubs.ly/H0lDpL70) on Wednesday, November 6th. Attendees will learn how to inspire their clients and build social media brand ambassadors through charitable giving. We hope you'll join us! 

[View full post](https://learn.pike13.com/blog/give-thanks-and-grow-your-brand-with-cause-marketing)

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