Businesses are going out of their way to take part in charity. In fact, 90% of companies say their brand is enhanced by partnering with reputable nonprofit organizations and 89% believe partnering leverages their ability to improve the community. Beyond the act of giving, there is great benefit to building excitement for your brand.
What is Cause Marketing?
Cause marketing is a strategy in which a for-profit business collaborates with a non-profit organization on a marketing effort that is mutually beneficial. It's a win-win-win for you, your clients, and the beneficiaries of the cause. An example could be donating a portion of retail sales to a charitable cause.
When choosing a cause to align your business with, consider a few things:
- Choose a cause that is important to you and you're staff. If you're passionate about it, it will be easier to get your clients on board too.
- Choose a cause that is at least tangentially related to your brand. It will be easier for your clients to make the connection.
- Don't make it all about money: giving dollars is great, but it will feel like a shallow gesture if you don't back it up with a cause-awareness campaign. You want your clients to feel your passion and to join you in it.
How does Cause Marketing work with Business?
Just like a business plan, cause marketing requires careful thought and a smart strategy. A cause marketing campaign needs a specific goal and a plan to achieve that goal. Your goal can be whatever you need it to be, but be sure to incorporate a measurement system so that you know if your campaign was successful. Some examples of goals for cause campaigns are:
- Brand awareness
- Consumer engagement
- Generate sales
- Product Promotion
- Increased email marketing conversions
- Website traffic
Help is Available: Causely and Pike13
One company that helps facilitate increased business growth with charitable donation is Pike13 partner, Causely. Causely helps businesses use cause-based incentives to generate social media referrals from their customers.
With Causely, businesses reach more people per dollar than traditional marketing, all while building a charitable reputation. Their success comes from making sure consumers know what they are supporting and what they have to do to participate. Then, crucially, Causely makes sure to share their impact. People get excited seeing how their donations have made a real impact toward a cause.
Use Cause Marketing to Turn Clients into Brand Ambassadors
Pike13 and Causely will be hosting a free webinar called How Giving Back Boosts Business on Wednesday, November 6th. Attendees will learn how to inspire their clients and build social media brand ambassadors through charitable giving. We hope you'll join us!