--- title: 5 Tips to Turn a Flakey Client Into a Loyal Client description: 5 tips to hook a flakey client and turn them into a loyal client. A little nurturing can drastically improve profits. image: https://learn.pike13.com/hubfs/Pike13%20Website/General%20Images/fishing.jpg --- 1 min read # 5 Tips to Turn a Flakey Client Into a Loyal Client [![Picture of Katie Zacharkiw](https://app.hubspot.com/settings/avatar/b801dd245b9f42f681cce05b96c47e3d) Katie Zacharkiw ](https://learn.pike13.com/blog/author/katie-zacharkiw) : Updated on October 16, 2018 [Growth](https://learn.pike13.com/blog/topic/growth) ![5 Tips to Turn a Flakey Client Into a Loyal Client](https://learn.pike13.com/hubfs/Pike13%20Website/General%20Images/fishing.jpg) In a perfect business model all of your clients are dues-paying members of your business and regularly come in for your classes. But of course this is never the case. More likely, you have a mix of loyal, frequently-seen clients, clients who only come in once or twice a month, and drop-ins you’ll never see again. Within one of these groups lies huge potential for increased profits. I’m talking about those clients who show up for classes once in a while but have never committed to a membership or even a pass. A little nurturing may hook them back in and get them to finally commit, and drastically increase your profits. ###### **1. Stay in touch** If they’ve been to a class, you have their contact information. Send periodic emails to check in, and invite them back to your facility. You could add in a coupon as an extra incentive. The goal is to stay at the forefront of your client’s mind. Your emails are a little reminder that your business is there and their presence is missed. ###### **2. Suggest specific classes or courses** Looking at the classes your client has attended in the past, you can get a pretty good idea of what is interesting to them. Suggest a specific class or a course that your client might like. The personal invitation may be just the motivation they need to sign up. ###### **3. Remind them of the financial benefits of membership** After a certain amount of visits, it becomes much cheaper to purchase a membership or pass than to pay drop-in prices every time. Remind your clients of this, especially if they might not realize it. You might even offer a discount on membership to sweeten the deal. ###### **4. Give them a little extra attention next time they’re in** The next time you see your uncommitted client, put a little extra effort into making sure their experience is great. It will remind them why they like coming to your facility, and may motivate them to come by more often. ###### **5. Reward loyalty** If you don’t already have a loyalty program in place, it’s time to seriously consider starting one. Loyalty programs are a [proven way](https://blog.accessdevelopment.com/2018-customer-loyalty-statistics#lmktg) to increase customer retention and encourage more frequent visitors; 71% of consumers say loyalty programs are important part of their relationship to a brand. [![New call-to-action](https://no-cache.hubspot.com/cta/default/1821116/3420f838-7861-43e8-940d-a036fb4f1a5f.png)](https://cta-redirect.hubspot.com/cta/redirect/1821116/3420f838-7861-43e8-940d-a036fb4f1a5f) - [Tweet](https://twitter.com/share) ### Explore More **Running a Business is Hard—We Make It Easier.** Find expert tips, advice, inspiration, and success stories below. 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