Incentivize Your Clients With a Refer a Friend Program

Business growth is a perpetual goal, but finding new ways to bring new and valuable customers to your business isn’t always easy. While you continue to invest in traditional marketing resources, remember that you have some of your best marketers in the building already – your customers!  

Referral programs are good for business and are a powerful tool for increasing customer satisfaction. A good referral program is well-organized and by design empowers existing customers to talk about your business with their friends–ideally with great enthusiasm.

When creating your referral program, consider the following guidelines:

1. Target the right customers
   Focus on customers that are ecstatic about your business and have provided positive reviews in the past. By targeting your advocates, you’re more likely to bring in customers like them.
   
   
2. Make it easy
   Referring friends should be easy. Make the process and the reward straightforward, uncomplicated, and obvious. The easier the program is to refer friends and receive a free month or discount, the more customers you will take advantage of it.
   
   
3. Promote it
   Make sure to market your referral program to your customers. Send an email and make the program visible in your location. If you’re not talking about it, your customers won't either.
   
   
4. And, like anything, measure it….
   Once you’ve launched your program, make sure to monitor the success of it. Maybe you’re not targeting the right customers, or maybe you need to think about changing your incentive. Keep an eye on the data and make tweaks as needed.

How Pike13 Does It

If you know of a friend in need of a client management solution for their business, remember that Pike13 has customer referral program, too! Share your personal refer a friend link with a friend to try out Pike13 software for their business.

To finds your link simply click on your profile from your Pike13 site and then tap on “Refer a Friend.”

If the business you refer signs up with Pike13 and keeps the software for at least 45 days, you’ll receive a free month of service. And there’s no limit to how many referrals you can make, which means that if you refer 12 businesses you can get a whole year of free service from Pike13! Up to the challenge?