Jami Stigliano never thought of dance as a career, instead channelling her professional energy into the music industry. But dance was still important to her, and she sought out recreational adult dance classes in the city where she lived. The problem was, she couldn’t find any.
Frustrated but inspired, Jami set out to build a dance studio where adults could enjoy the fun and fitness benefits of dance at an amateur level. Today, DivaDance is thriving with multiple franchise locations.
But it wasn’t always smooth sailing for Jami. Read the full case study to see how, in order to build a strong business, Jami first needed to find the right software.