--- title: 4 End-of-Summer Marketing Ideas for the Fitness Industry description: The end of summer means your gym should already be marketing for Fall. Here are 4 end-of-summer marketing ideas for the fitness industry. image: https://learn.pike13.com/hubfs/Images/Industry%20Images/Fitness%20Images/fitness-outdoor-bootcamp-1.jpg --- 1 min read # 4 End-of-Summer Marketing Ideas for the Fitness Industry [![Picture of Katie Zacharkiw](https://app.hubspot.com/settings/avatar/b801dd245b9f42f681cce05b96c47e3d) Katie Zacharkiw ](https://learn.pike13.com/blog/author/katie-zacharkiw) : August 20, 2019 [Marketing Tips](https://learn.pike13.com/blog/topic/marketing-tips) ![4 End-of-Summer Marketing Ideas for the Fitness Industry](https://learn.pike13.com/hubfs/Images/Industry%20Images/Fitness%20Images/fitness-outdoor-bootcamp-1.jpg) All too soon, the lazy days of Summer will be over and we’ll be getting back to our Fall routines. For many people, that means restarting a regular workout schedule. Which means that for your business, it’s a great time for you to put a bit of oomph behind your marketing campaigns to bring in new clients for the Fall season. Here are 4 end-of-summer marketing ideas for the fitness industry: ###### **Offer a “reboot” workout course** People who took the summer off from their workout routines may have a bit of hesitation jumping back in at the same intensity. Offer a class that gradually increases in difficulty to help people work back up to where they were before. Then, when your clients are finished with that course, they’ll conveniently have a large selection of other courses at your gym to choose from. ![Did you know that Pike13 offers a Client App for your business? For just $20/month, you can offer your clients a way to browse and book your classes without having to go through your website every time. It’s easier for your clients, especially if they’re on the move. ](https://learn.pike13.com/hs-fs/hubfs/Images/Industry%20Images/Fitness%20Images/women-training-small.jpg?width=343&name=women-training-small.jpg) ###### ** Emphasize your class packages for Fall** After taking a break all Summer, your clients may be looking for a class bundle that will hold them accountable for Fall. Sell class packages and courses that last the whole season. You can think of it as "back-to-school" marketing strategy. It attracts new clients, boosts retention rates for your existing ones, and cultivates loyalty that will last through Winter and beyond. ###### **Host a “Goodbye Summer” Workout** One of the saddest parts of the end of summer is the end of the warm weather. Schedule one last outdoor workout in the park for your clients and have a great time. It’s fun for your clients and your staff, and gives great exposure to your business, too. ![Did you know that Pike13 offers a Client App for your business? For just $20/month, you can offer your clients a way to browse and book your classes without having to go through your website every time. It’s easier for your clients, especially if they’re on the move. ](https://learn.pike13.com/hs-fs/hubfs/Images/Industry%20Images/Fitness%20Images/fitness-outdoor-kettlebell-small.jpg?width=350&name=fitness-outdoor-kettlebell-small.jpg)  ###### **Run a sale on your summer merchandise ** As we get into the cooler weather, you might find that your tank tops and sunglasses don’t sell as well. Now is a great time to run an end-of-season sale to make room for your Fall/Winter inventory. Offer discounts to your existing clients, or offer a swag item as incentive for a new client to sign up. Not only will your clients be happy to get some merchandise at a discount, but by wearing it around town they’ll offer some free advertising for your gym.  ![Did you know that Pike13 offers a Client App for your business? For just $20/month, you can offer your clients a way to browse and book your classes without having to go through your website every time. It’s easier for your clients, especially if they’re on the move. ](https://learn.pike13.com/hs-fs/hubfs/Images/Industry%20Images/Fitness%20Images/gym-retail.jpg?width=339&name=gym-retail.jpg) How else do you market your business this time of year? Let us know in the comments! 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