All too soon, the lazy days of Summer will be over and we’ll be getting back to our Fall routines. For many people, that means restarting a regular workout schedule. Which means that for your business, it’s a great time for you to put a bit of oomph behind your marketing campaigns to bring in new clients for the Fall season.
Here are 4 end-of-summer marketing ideas for the fitness industry:
Offer a “reboot” workout course
People who took the summer off from their workout routines may have a bit of hesitation jumping back in at the same intensity. Offer a class that gradually increases in difficulty to help people work back up to where they were before. Then, when your clients are finished with that course, they’ll conveniently have a large selection of other courses at your gym to choose from.
Emphasize your class packages for Fall
After taking a break all Summer, your clients may be looking for a class bundle that will hold them accountable for Fall. Sell class packages and courses that last the whole season. You can think of it as "back-to-school" marketing strategy. It attracts new clients, boosts retention rates for your existing ones, and cultivates loyalty that will last through Winter and beyond.
Host a “Goodbye Summer” Workout
One of the saddest parts of the end of summer is the end of the warm weather. Schedule one last outdoor workout in the park for your clients and have a great time. It’s fun for your clients and your staff, and gives great exposure to your business, too.
Run a sale on your summer merchandise
As we get into the cooler weather, you might find that your tank tops and sunglasses don’t sell as well. Now is a great time to run an end-of-season sale to make room for your Fall/Winter inventory. Offer discounts to your existing clients, or offer a swag item as incentive for a new client to sign up. Not only will your clients be happy to get some merchandise at a discount, but by wearing it around town they’ll offer some free advertising for your gym.
How else do you market your business this time of year? Let us know in the comments!